A new visual identity has been developed for LBTU Malnava College
Sistering Ltd. has developed a visual identity for Malnava College of the Latvian University of Biosciences and Technology (LBTU). The new identity simultaneously highlights the college’s historical heritage and its modern development direction. The development of the new visual identity took place in a planned manner in stages over several months. By conducting target audience analysis, competitor research, discussion and idea testing, we were able to find a solution that best reflects the essence of Malnava College. […]
What is GEO (Generative Engine Optimization) and how do you get AI to notice your brand?
In a previous blog post, we looked at Answer Engine Optimization (AEO), an approach that helps content appear in search engine results. But GEO is an equally important term to learn. Today, search is increasingly happening not through a traditional list of results, but through generated answers, where generative artificial intelligence tools aggregate information from multiple sources and create a unified explanation. For example, now […]
Social media statistics in Latvia 2026: Internet and social “network” usage
Based on the DataReportal study “Digital 2026: Latvia”, in this blog article we will look at what the digital environment in Latvia will be like in 2026 – how many people use the internet, how active they are on social networks and how widespread mobile connections are. This data helps us understand how people’s habits in the digital environment are changing and what this means for companies, brands and communication. Already a year ago […]
What is AEO (Answer Engine Optimization) and how do you get to AI answers?
Search as we have known it for the past 20 years is changing rapidly. Users are increasingly receiving ready-made answers generated by artificial intelligence tools – ChatGPT, Google AI Overview, Perplexity, Copilot and others. In this context, the term AEO (Answer Engine Optimization) is increasingly used, or an approach that helps content get into AI-generated answers. What is AEO (Answer Engine Optimization)? […]
How can brands appear in ChatGPT Shopping Research results?
The new AI shopping assistant and how to adapt your product catalog to it? Artificial intelligence tools continue to change the way people search, compare and choose products. In November 2025, ChatGPT introduced a new feature, Shopping Research, which acts as a personal shopping assistant – it searches for products, compares parameters, checks reviews and creates several recommendations based on the user's needs. […]
Press release in the AI era – from headline to publicity
The press release is often considered an outdated tool, we often hear the question of whether it is still necessary. But in fact, today it plays an even more important role. Not only the media, but also search engines and artificial intelligence (AI) tools use press releases as a reliable source of information to create news, answers and summaries. In this article, we will take a step-by-step […]
Most popular social media in Latvia 2026
Smart marketing strategy based on user habits Summary of the most popular social media in Latvia for 2026 coming soon! 🚀 The most popular social media in Latvia are changing along with user habits and the development of the digital environment. In order for companies to successfully reach their audience, it is important to understand how social networks are used in Latvia and what users are looking for on these platforms. According to “Datareportal” data for 2025, […]
TRUTH OR LIE?
6 Common Myths in Marketing and Sales MORE FOLLOWERS = MORE SALES Illusion: If a company has 10K followers on Instagram, it means it has 10K potential customers. Truth: Not all followers are necessarily the right audience. It’s better to have fewer active and interested people than 10K followers who will never buy anything. What works? Focus on engagement – […]
Follow the latest news
Techniques, inspiration, examples Follow the news and be at the center of the conversation In the world of marketing news, speed and wit are invaluable assets. Keeping up with the news means not only being informed, but also being ready to act – creating content that connects the brand with people in the right way and at the right time. When a brand appears in the midst of public discussions, it reveals liveliness, wit and […]
Comparative advertising and its fragile boundaries
Examples and regulations in Latvia What is comparative advertising? A company compares its offer with that of its competitors in order to highlight its advantages, with the aim of convincing consumers that the advertiser's product is better or more profitable. One of the most prominent examples in Latvia was in 2010, when green and yellow men took over television advertising. How did it end? The CRPC demanded that the advertising be stopped, because in some […]