Based on DataReportal study “Digital 2026: Latvia”, in this blog article we will look at what the digital environment in Latvia will be like in 2026 – how many people use the internet, how active they are on social networks, and how widespread mobile connections are. This data helps us understand how people's habits in the digital environment are changing and what this means for companies, brands, and communication.
We analyzed it a year ago In the previous review of Latvia's digital situation, where we looked at the main trends and usage patterns. In this article, we will look at, How has the digital environment in Latvia changed and what are the most current data in 2026?.
How many people in Latvia use the internet in 2026?
The Internet has become an almost universal everyday tool in Latvia.
In 2026, approximately 100,000 people in Latvia will use the internet. 1.74 million people, which is 93.91% of the total population. This means that only a small portion of society is still not online.
Such high internet penetration means that the digital environment has become the main place where people:
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looking for information
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communicate with each other
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shopping
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consumes entertainment and media content
Social media users in Latvia
Social media is still one of the main communication channels in Latvia.
In 2026, Latvia has approximately 1.42 million social media users, which is 76.81% of the total population.
This means that more than three-quarters of society regularly uses social networks – both for communicating with friends, obtaining information, and consuming branded content.
For companies, social networks have become a platform where:
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build brand awareness
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communicate with customers
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build a community around the brand
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to drive sales
What do Latvian digital statistics show businesses?
DataReportal data allows us to draw several important conclusions about communication and marketing in Latvia.
Digital communication reaches almost the entire market
With more than 90% of the population using the internet, digital channels become one of the most effective ways to reach an audience.
Social networks are becoming the main communication platform
With over 75% users, social media is where people spend time and meet brands on a daily basis.
Mobile content is becoming increasingly important
As mobile connections dominate, businesses need to think about:
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mobile-first design
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for vertical videos
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quick-to-read content
The most popular social networks in Latvia
Using YouTube in Latvia
YouTube is still one of the most widely used digital platforms in Latvia.
The platform is used for both entertainment and information seeking. Many users use YouTube as an alternative to television or even as a search engine – for example, to find:
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tutorials and instructions
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product reviews
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entertainment content
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podcasts and interviews
For businesses, YouTube is a valuable channel:
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video marketing
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for advertising
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for brand storytelling
Video content is becoming increasingly important in digital communication, and YouTube remains one of the main platforms for this content.
Facebook usage in Latvia
Facebook is still one of the largest social media platforms in Latvia, especially among adult audiences.
The platform is often used:
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for news and information consumption
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for following companies and brands
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for event search
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for group discussions
For businesses, Facebook remains an important platform because it offers:
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a wide audience
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detailed advertising options
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community building opportunities through groups
In Latvia, Facebook is often also main customer communication channel.
Using Instagram in Latvia
Instagram is one of the most popular platforms among the younger audience.
It is a visual platform dominated by:
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photos
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short videos (Reels)
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stories
Instagram is often used:
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for brand communication
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for influencer marketing
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for presenting products and services
The platform works especially well for companies that value visual identity and lifestyle content.
Using TikTok in Latvia
TikTok has become one of the fastest growing social media platforms in recent years.
The platform is based on:
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short video content
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algorithm-based content distribution
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very fast content consumption
TikTok is particularly popular among younger audiences, but the platform is gradually attracting older user groups as well.
For businesses, TikTok offers the opportunity to:
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reach a large audience with organic content
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create creative videos
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experiment with new communication formats
The digital environment in Latvia continues to develop
DataReportal's 2026 data shows that Latvia is an almost completely digital society.
The Internet, social networks, and mobile devices have become the main medium for everyday communication and information.
Therefore, it is increasingly important for companies to:
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create quality digital content
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actively communicate on social networks
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adapt communication to mobile devices
The digital environment in Latvia will continue to develop, and social networks will continue to be one of the most important channels where brands meet their audience.
