The first systematic assessment of Latgale brand communication. 100 brands, assessment by five industry experts and a survey of Latgale residents.
Presentation and announcement of the research results on October 28, 2026 at Preiļi Castle.
The research is being implemented by SISTERING SIA in collaboration with researchers from the Rēzekne Academy of RTU and the Latgale Planning Region.
100 points, 100 brandsEach dot represents one rated brand in alphabetical order. Hover over or tap a dot to see the name.
There are many companies in Latgale with good products and services that are less visible than they deserve. One reason may be brand communication: irregular, ill-considered, or non-existent.
Until now, this could only be speculated about, as there was no data on Latgale brand communication. This study summarizes it for the first time: 100 brands, unified criteria, expert assessment and residents' views.
To assess the extent to which Latgale companies use their marketing communication potential, and to highlight the importance of branding in the region's business.
A clear view of the strengths and challenges of your brand's communication.
Data for media, policymakers and business support organizations.
Examples of good practices and expert advice that can be used in everyday work.
Expert assessment and population survey on the communication of 100 Latgale brands.
Public results of the study to be announced on October 28, 2026.
The brands were selected by the research team, researchers from SISTERING and RTU Rezekne Academy, in collaboration with the Latgale Planning Region.
The sample represents all seven Latgale regions and both capitals, companies of various sizes, and consumer and business brands.
The list is in alphabetical order and does not reflect a ranking.
No such brand was found in the list.
Showing 100 out of 100 brands
Hybrid mixed methodology study with two data layers.
Expert assessment measures communication activities that create brand equity (brand equity). The population survey measures the result, namely brand awareness. A comparison of the two layers shows whether quality communication translates into awareness.
MayorWhat does a brand do to build its value?
MayorWhat does society notice?
DebtRelationships between communication activities and outcomes
Each dimension has its own weight in the overall score. Select a dimension to see the scoring criteria.
How purposefully and regularly does the company communicate?
Rating levels, scale 1–5
How accurately does the communication address the target audience?
Rating levels, scale 1–5
How professional and consistent is the visual identity?
Rating levels, scale 1–5
Does the brand have a clear, unique identity?
Rating levels, scale 1–5
How broad and coherent a set of communication tools does the brand use?
Rating levels, scale 1–5
Total score = D1 × 0.25 + D2 × 0.15 + D3 × 0.10 + D4 × 0.20 + D5 × 0.30
The value of each dimension is the average of five expert ratings. The rating is based on the brand's weighted overall score.
The study is based on the theory of brand equity. Brand equity is formed by consumer perception, so experts assess its prerequisites: communication activities that create recognition, associations, perceived quality, and loyalty.
The expert rating reflects professional consensus on brand communication, not consumer opinion. The public survey complements the expert rating and is not the basis for the rating.
Scientific support for the study is provided by researchers from the Rēzekne Academy of RTU.
Five media, communication, marketing and business experts with roots in Latgale. Each represents a different analytical perspective.
Communications specialist, project manager of the Latgalian cultural movement "Volūda"
Evaluates the communication structure, clarity of messages, and the brand's ability to consistently communicate with target audiences.
Marketing expert
Evaluates brand positioning, identity clarity, and communication quality from a marketing perspective.
Media and TV content expert, head of TV3 Group Latvia
Evaluates the brand's visibility in the public space, the quality of the content, and its ability to attract the audience's attention.
Media agency Initiative Latvija, client service director, media strategist
Evaluates brand visibility in public space, quality of media communication, and reputation building.
Business Environment Expert
Evaluates brand communication in a business context and its development potential in the region.
Educational seminar for regional entrepreneurs and business support specialists. Research results, expert discussion and practical recommendations.
The registration link has been sent in the invitation email. If you have not received the invitation but would like to participate, please write to [email protected].
Andris Kucins, Latgale Planning Region
Presentation of the research results. Katrīna Bartkeviča and Marta Vorkale (SISTERING), Sandra Sprudzāne, Daina Znotiņa and Iveta Dembovska (RTU Rezekne Academy)
Expert panel discussion. Edeite Laime, Sandra Sprudzāne (RTU Rezekne Academy), Gunta Trokša. Moderated by Katrīna Bartkeviča
Awarding the six most highly regarded brands
The program may be revised.
Marketing and communication study in Latgale. Research idea, process, publication of results and presentation event of results in Preiļi Castle.
Katrina Bartkevica
Marta Vorkale
Methodological supervision and scientific justification of the study.
Sandra Sprudzane
Daina Znotina
Iveta Dembovska
Brand selection and support for the results presentation event at Preiļi Castle.
Research agency that conducted a survey of Latgale residents on brand awareness.