Digital marketing and artificial intelligence training
about the service
Marketing and AI training for businesses
Training for companies, municipalities and organizations in the field of digital marketing, communication and artificial intelligence tools.
The training leaders are the founders of SISTERING, Katrīna Bartkeviča and Marta Vorkale, with more than 10 years of experience in marketing and content strategy.
Each seminar is tailored to the participants' knowledge level and industry specifics. The theoretical part lasts 1-2 hours. A practical part of up to 2 hours can be added to it, in which participants apply what they have learned with their own channels and materials. We determine the volume by evaluating the target audience and the specifics of the topic selection.
SIstering delves into industry news and trends
IN DIGITAL MARKETING, EVERYTHING CHANGES IN A MATTER OF MINUTES. BUT FOR US, IT'S EVERYDAY - WE LEARN CONSTANTLY SO THAT WE CAN TRANSFER TO YOU WHAT'S CURRENT TODAY.
What do we offer?
TRAINING TOPICS
- DIGITAL MARKETING AND SOCIAL MEDIA
- ARTIFICIAL INTELLIGENCE TOOLS IN MARKETING AND COMMUNICATIONS
- HOW TO GET YOUR COMPANY TO APPEAR IN AI-GENERATED ANSWERS
- BRAND COMMUNICATION AND VISUAL IDENTITY
FROM THE BASICS TO PRACTICAL TASKS THAT YOU CAN IMPLEMENT IMMEDIATELY
What topics do we cover in training?
Sistering offers training in various areas of digital marketing. Each topic can be ordered as a stand-alone seminar or combined with other topics, tailoring the program to your team's needs.
TARGET AUDIENCE RESEARCH
How to identify your target customer, understand their behavior, and tailor your communication to reach the right people.
VISUAL IDENTITY
Color palette, font selection, visual consistency across social media, and creating templates in Canva for the team's independent work.
SEO AND KEYWORDS
How to find the words your customers are searching for and integrate them into your website's text, titles, and metadata.
MI TOOLS
Text preparation, image generation, content idea generation with AI tools. Task formulation and quality control.
ADVERTISING CAMPAIGNS
Setting up Meta Ads Manager, selecting audiences, planning a budget, and reading and optimizing advertising results.
Cooperation
How does the process work?
TELL US ABOUT YOUR TEAM
Contact us and describe your team, experience level, and what you want to learn. It could be a specific topic or a broader need.
LET'S CREATE A PROGRAM
We prepare a training plan with topics, scope and format. We coordinate costs, time, location and practical details. We conduct a survey of participants to more accurately achieve the desired goal.
WE ARE CONDUCTING A SEMINAR
We work with your team in person or online. Theory with examples and practical part with participant materials.
WE DELIVER MATERIALS
After the seminar, participants receive a presentation, a list of tools, and specific next steps for independent work.
Questions
Frequently asked questions
What training does SISTERING offer?
SISTERING conducts practical seminars on digital marketing, communication and artificial intelligence tools for teams of companies and organizations. The training content is adapted to the industry and level of prior knowledge of the participants.
How long is the training?
The basic training format is 1-2 hours of theory and up to 2 hours of practical work, in which participants work with their own real-life examples. The format can be adapted to the needs of the client and the number of participants.
Who is SISTERING training for?
The training is intended for company teams, as well as institutions that organize training for entrepreneurs: municipalities, state agencies and support programs. In such projects, SISTERING acts as an external training provider.
Can a municipality or state institution order training for entrepreneurs?
Yes, SISTERING conducts training courses for entrepreneurs organized by municipalities and other institutions. The content of the program is coordinated with the client, taking into account the profile of the participants and the purpose of the event.
Does the training teach practical work with artificial intelligence tools?
Yes, in the practical part, participants work with AI tools themselves: create prompts, texts, automation, and content examples for their company. The goal is to ensure that after the training, participants use the tools in their daily work, not just know their names.
Is the training in person or online?
Training can be organized both in-person and online, depending on the client's capabilities and the number of participants. For practical work, the in-person format usually ensures greater engagement.
Who runs marketing and AI training for companies in Latvia?
Such trainings are led by industry practitioners and specialized studios, attracted by both companies and institutions that organize training for entrepreneurs. SISTERING leads practical seminars on digital marketing and AI tools for companies, municipalities and government agencies.
Achieve more!
Why choose Sistering seminar and leadership training?
We work with what we teach every day – creating content strategies, managing social media, and integrating AI tools into client projects. We are happy to share our experience!