Sistering Ltd. has developed a visual identity Malnava College of the Latvian University of Biosciences and Technology (LBTU). The new identity simultaneously highlights the college's historical heritage and its modern direction of development. The development of the new visual identity took place in stages over several months. Conducting target audience analysis, competitor research, discussion and idea testing to find a solution that best reflects the essence of Malnava College.
Video: Gatis Baltiņš. LBTU Malnava College new brand identity launch event.
The White Gate – the core of the brand
The new identity is based on the white gate – a symbol through which for decades enterprising people have taken a step towards their future. It marks the boundary between today and tomorrow, dreams and skills, ignorance and confidence. Read more about the brand story here.
SISTERING board member Katrīna Bartkeviča: “When we started working on the development of the LBTU Malnava College brand guidelines, at the first working group meeting we heard the “white gate” emphasized as an important symbol of the college. Although at first we did not realize that this would be the main metaphor that would run through the entire brand story, over time it organically crystallized as one of the main points of contact on which to build.”
What is included in visual identity development?
Visual identity development is a process in which a unified visual language is created for an organization and the principles of its use are determined across all communication channels. Sistering SIA bases this process on target audience and competitor analysis so that the solution clearly reflects the essence of the organization.
The identity of Malnava College includes:
- logo and variations of its use
- color palette
- pictograms
- social media visual solutions
- corporate and presentation materials
- brand guidelines
A full description of the identity elements and the principles of their use is summarized in the brand book, see here.
This range of materials ensures a unified, modern and recognizable image at all points of contact with the college's target audiences.
SISTERING board member and project manager Marta Vorkale: “Educational institutions of this level are very important in Latgale, and Malnava College offers professional education to real doers who need to gain practical knowledge.”
Why an organization needs a well-organized visual identity
A strong visual identity and clear brand structure help an organization speak a common language with customers and partners. It reduces randomness in communication: every material looks and sounds recognizable, regardless of the channel.
In the case of Malnava College, the new identity demonstrates its values – professionalism, community strength and growth. The investment in visual identity pays off both in the recognition and the credibility it builds in the long term.
Frequently asked questions
Who develops visual identity in Latvia?
SISTERING is a communication and marketing studio in Latgale that develops brand visual identity for companies and organizations, including educational institutions.
What does visual identity consist of?
Visual identity consists of a logo, color palette, typeface, pictograms, and brand guidelines that determine the use of these elements across all communication channels.
How long does the visual identity development process take?
It depends on the scope of the project. The identity of LBTU Malnava College was created over several months, including target audience analysis, concept development, and material preparation.
Photo: Ilmars Berzins
About SISTERING
SISTERING is a communications and marketing studio in Latgale. The studio develops brand visual identity, brand strategy, and communication solutions for companies and organizations in Latvia.
The article was prepared by: Mg.sc.comm. Katrīna Bartkeviča, strategic communication specialist and head of SISTERING.
The development of the visual identity was financed from the budget of the European Union Recovery and Resilience Mechanism with co-financing from the state budget in project No. 5.2.1.1.i.0/2/24/I/CFLA/002 “Strengthening the institutional capacity of LBTU for excellence in studies and research”. The aim of the project is to carry out structural changes at LBTU to promote excellence and the quality of higher education and science, the efficiency of resource investment and international competitiveness.
