Latgale has no shortage of companies with strong products and services, ambitious ideas and growth potential. But how successfully are they able to tell about themselves and reach their audience? On October 28, at Preiļi Castle, the results of a study will be revealed for the first time as part of a seminar entitled “The Role of Brands in Regional Entrepreneurship.” “The results of the "Latgale Brand Communication Audit 2026" were obtained based on a communication analysis of 100 regional brands conducted by five independent industry experts.
“Latgale is not an abandoned region. Latgale is an unnoticed region. To what extent are Latgale companies using their marketing communication potential?” This thought became the starting point for a study initiated by the communication and marketing studio Sistering. In search of answers, Sistering, in collaboration with the RTU Rēzekne Academy, focused on the region's brand communication and its development opportunities, working on the study for a year.
To find out how Latgale companies position themselves and build relationships with their audience, 100 regional brands from various industries were selected according to certain criteria. Five independent experts analyzed not only their visual identity and communication activity, but also the clarity of the message, positioning, brand story and development potential. The expert analysis is complemented by a survey of Latgale residents conducted by the research agency Berg Research, which provides insight into brand recognition and public perception.
During the seminar, the brand communication rating will be revealed and the six highest-rated brands from Latgale will be honored. The program will be complemented by valuable expert discussions and motivating lectures. Attention will be paid to the challenges that companies face when building their brand recognition.
“We want participants to not only learn about the results of the study, but also be inspired by the experience of industry professionals and go home with ideas to use in practice,” says Katrīna Bartkeviča, the author of the study idea. “In the practical lectures on the most common marketing mistakes, cooperation with the media and the power of the brand, Gunta Trokša, the client service director of the media agency Initiative Latvija, Edeite Laime, a communications specialist, and Ilze Rozenberga, the chairwoman of the board of the research agency Berg Research, will share their experience.”
The seminar will take place on October 28 at 11:00 AM at Preiļi Castle. Participation is free of charge. The companies evaluated in the study and regional business specialists are invited to the seminar. Other interested parties can apply by writing to [email protected], as the number of places is limited.
The seminar is organized by SIA Sistering in cooperation with the Latgale Planning Region. More information about the event, the research methodology and its program is available at sistering.lv/latgales-zimolu-audits.
About the study
“Latgale Brand Communication Audit 2026” is a study initiated by SIA Sistering, which aims to assess the quality of Latgale brand communication, identify its strengths and identify development opportunities. The study provides insight into the region's brand communication practice and opportunities for its improvement. The results of the study will be publicly presented as the “Latgale Brand Communication Rating 2026”.
Media contact information
SISTERING SIA
Katrina Bartkevica
Email: [email protected]
Phone: +371 27822292
