A company opening event is an official event where a new facility is presented to investors, partners, government and local government representatives, media and employees. In manufacturing companies, such an event takes place in an active work environment, so the program is created together with safety and production requirements.
On May 27, 2026, the new furniture factory of SIA AVOTI was opened in Rēzekne. Publicly available information about the project: the first stage worth more than 40 million euros has been completed.
Photo: Ritvars Pujats
How is it done? planned company opening event
Planning for an event of this scale begins at least two months before the event. The determining factor is not the technical equipment, but the schedules of the official guests. The participation of representatives of ministries, banks and institutions is confirmed gradually, and the scenario must be developed in such a way that changes in the composition of speakers do not change the structure of the event.
During the preparation stage, the following is recorded:
- the purpose of the event and the main message for each audience
- minute-by-minute program with exact speech block length
- order of arrival of guests
- technical support, taking into account the acoustics and power supply of production premises
- photo and video assignment with a pre-agreed shot list
Photo: Ritvars Pujats
What to consider when hosting an event at a manufacturing facility
A factory is not a venue. It has process lines, transportation routes, and restricted access areas. This dictates three practical decisions.
Route. The guest movement route is coordinated with production management and marked in advance, including places where the group can stop without disrupting the work.
Group size. The tour of the facility is divided into groups with an accompanying person for each.
Security. Instruction and personal protective equipment are included in the program at the entrance, briefly and specifically.
Photo: Ritvars Pujats
Why a formal event needs a visual concept
Official event does not mean neutral event. Such level for the company quality manifests in detail, and details only works then if they results from one leitmotif, not is selected separately.
Lemmais thematic thread that repeats in all guest communication in points: rooms in design, on the menu, as a gift and visual in materials. Production for the company the most logical source for this the thread has raw material, because it connects design with your own production the process that guests sees on a tour.
Photo: Ritvars Pujats
Pine as a leitmotif in the opening of the SIA AVOTI production facility
SIA AVOTI furniture is made of pine, so pine became the leitmotif of the entire event. The task was to bring it not only visually, but through all the senses.
Vision. The tent space was filled with fresh pine branches and moss. Natural material largely replaces the classic decor and at the same time hints at the company's raw material.
Smell. Fresh branches and moss create a scent in a room that cannot be replicated with decorative means. This is the kind of detail that a guest doesn't consciously perceive, but remembers.
Taste. The feast included bruschetta with pine marmalade. Warm juniper/wild meatballs. As a snack – caramelized pine buds. The menu thus became part of the story.
Bring a gift. Guests received freshly boiled pine cones. The gift, which stems from the company's raw material, continues to work after the event and is a more tangible reminder than any standard souvenir.
Photo: Ritvars Pujats
“We are proud of the companies that invest in Latgale and create jobs here. Being part of the opening of the SIA AVOTI production facility in Rēzekne was an honor, and our task was to ensure that the event met both the official format and the company level.”
Mg.sc.comm. Katrīna Bartkeviča, strategic communication specialist and head of SISTERING
Photo: Ritvars Pujats
Who organizes corporate events in Rezekne and Latgale?
SISTERING is communication and marketing studio in Latgale, who organizes corporate events throughout Latvia. The service includes concept development, scenario and time plan, developments management, cooperation with suppliers and communication with the media both before and after the event. SISTERING in 2026 organized by SIA AVOTI new furniture factories opening in Rezekne.
Jare you planning opening of the factory, anniversary event or other an event in which partners will participate, media and official persons, contact us.
The article was prepared by: Mg.sc.comm. Katrīna Bartkeviča, strategic communication specialist and head of SISTERING.
