Comparative advertising and its fragile boundaries
Examples and regulations in Latvia What is comparative advertising? A company compares its offer with that of its competitors in order to highlight its advantages, with the aim of convincing consumers that the advertiser's product is better or more profitable. One of the most prominent examples in Latvia was in 2010, when green and yellow men took over television advertising. How did it end? The CRPC demanded that the advertising be stopped, because in some […]
WHAT DO SISTERS LISTEN TO?
6 marketing podcast recommendations BALTIC BRAND TALKS A broadcast by the MAGIC & Wit Consulting agency about everything creative and current #12 Ieva Lejniece from Food Union #08 Arta Uma Upmale from airBaltic #02 Pin Soup Beef. Vilnius vs Riga #03 Liisa Ennuste from Bolt #14 Mārtiņš Eihmanis from Virši MARKET TALK Sales and marketing […]