On February 27, the Līvāni Glass and Crafts Center hosted an in-person seminar “A Story That Works: Creating Sustainable Tourism in Latgale,” where we, the creative studio “Sistering,” also participated. Our goal was to inspire and provide practical knowledge on how to tell a memorable and long-lasting story on digital channels.
Photo: Amanda Anusāne
Digital marketing and social media training for entrepreneurs
At the seminar, we shared practical examples of:
-
creating a brand story, which is based on the company's values;
-
basic principles of content marketing;
-
social media management – from strategy to creative execution;
-
trends in the use of artificial intelligence tools in communication.
Participants gained valuable knowledge on how to reach audiences more effectively, structure their communication, and adapt their stories to different platforms.
Artificial Intelligence in Marketing – How to Use AI Tools Meaningfully
We also talked about the importance of AI (artificial intelligence) tools in everyday communication. We emphasized that:
AI tools can be great helpers in generating ideas, creating content structure, and language stylistics, but we cannot forget about humanity, which is gradually starting to disappear in today's public space.
Photo: Amanda Anusāne
Egita, the creator of the Instagram account @mansremonts and a functional interior consultant, also spoke at the seminar, sharing her vision of sustainable renovation and influencer marketing.
This type of regional marketing and communication training is especially important to us. It helps entrepreneurs become more confident in their story, gain clarity in content creation, and implement digital solutions in small businesses.
Thank you to the Latgale Tourism Association for the invitation and the opportunity to be part of the seminar!
