• Contains the company name or main keyword
• Avoids unnecessary numbers and symbols
• Use a period (.) or underscore ( _ ) to separate words.
• The name is simple and easy to remember
• If possible, include industry or region

Contains industry and keywords

• Limit: up to 64 characters
• It is preferable that "Name" is different from "Username""

Maximum length: 150 characters

It is recommended to build in 3 rows:

• Who are you / what do you do?
• What is offered or what is the customer value?
• Call to Action

• Contains industry keywords
• The text is clear and structured.
• Tone aligned with brand identity

• Add links (website, e-shop, Whatsapp)
• Use a link aggregation tool (Linktree, Bio.link)
• Add UTM tags to Google Analytics
• Fill in the "Business Information" fields

Add address, email, phone number

• BIO lines are separated by a blank line
• Avoid text in all caps
• Match BIO with profile picture
• Text is first created in notes

Instagram has a limit on editing options

• Activate "Professional Account" (Business)
• Choose the appropriate category
• Add "Action Buttons" (Call, Email, Directions)
• Connects to the company's Facebook page

Don't include categories in your profile description - save space

• Uses a brand logo or clear symbol
• Leave enough free space around the logo
• Avoid complex elements
• Choose a bright, contrasting background
• Check quality on mobile screen
• Maintains visual consistency

Instagram round frame cuts off the edges

Keep the most important topics:

• Create thematic categories
• Use uniform covers
• Keep names short and clear (10-12 characters)
• Regularly updates content

Profile business card

• Pin 1-3 posts
• One post tells who you are
• Pin a product range or services
• Use a consistent visual style

Shows the most important things before scrolling