Press release in the AI era – from headline to publicity

The press release is often considered an outdated tool, we regularly hear the question of whether it is still necessary. But in fact, today it plays an even more important role. Not only the media, but also search engines and artificial intelligence (AI) tools use press releases as a reliable source of information to create news, answers and summaries. In this article, we will take a step-by-step […]
SOCIAL MEDIA SCENE IN LATVIA 2025

What influences users and how to smartly adapt your marketing strategy? The digital environment is constantly changing, and data helps not only to understand your audience, but also to make smart, strategic decisions. According to the latest “Datareportal” 2025 report, Internet and social media usage habits in Latvia provide valuable insight for every brand and entrepreneur. Why do people use social media? Knowing […]
TRUTH OR LIE?

6 Common Myths in Marketing and Sales MORE FOLLOWERS = MORE SALES Illusion: If a company has 10K followers on Instagram, it means it has 10K potential customers. Truth: Not all followers are necessarily the right audience. It’s better to have fewer active and interested people than 10K followers who will never buy anything. What works? Focus on engagement – […]
Follow the latest news

Techniques, inspiration, examples Follow the news and be at the center of the conversation In the world of marketing news, speed and wit are invaluable assets. Keeping up with the news means not only being informed, but also being ready to act – creating content that connects the brand with people in the right way and at the right time. When a brand appears in the midst of public discussions, it reveals liveliness, wit and […]
Comparative advertising and its fragile boundaries

Examples and regulations in Latvia What is comparative advertising? A company compares its offer with that of its competitors in order to highlight its advantages, with the aim of convincing consumers that the advertiser's product is better or more profitable. One of the most prominent examples in Latvia was in 2010, when green and yellow men took over television advertising. How did it end? The CRPC demanded that the advertising be stopped, because in some […]
WHAT DO SISTERS LISTEN TO?

6 marketing podcast recommendations BALTIC BRAND TALKS A broadcast by the MAGIC & Wit Consulting agency about everything creative and current #12 Ieva Lejniece from Food Union #08 Arta Uma Upmale from airBaltic #02 Pin Soup Beef. Vilnius vs Riga #03 Liisa Ennuste from Bolt #14 Mārtiņš Eihmanis from Virši MARKET TALK Sales and marketing […]