{"id":597,"date":"2025-03-06T20:37:45","date_gmt":"2025-03-06T20:37:45","guid":{"rendered":"https:\/\/sistering.lv\/?p=597"},"modified":"2025-09-25T06:14:04","modified_gmt":"2025-09-25T06:14:04","slug":"truth-or-lie","status":"publish","type":"post","link":"https:\/\/sistering.lv\/en\/patiesiba-vai-meli\/","title":{"rendered":"TRUTH OR LIE?"},"content":{"rendered":"<h2 style=\"text-align: center;\">6 common myths in marketing and sales<\/h2>\n<p>&nbsp;<\/p>\n<h2>MORE FOLLOWERS = MORE SALES<\/h2>\n<p><strong>Illusion:<\/strong> If a company has 10K followers on Instagram, that means it has 10K potential customers.<\/p>\n<p><strong>Truth:<\/strong> Not all followers are necessarily the right audience. It&#039;s better to have fewer active and interested people than 10K followers who will never buy anything.<\/p>\n<p><strong>Who is working?<\/strong> Focus on engagement \u2013 comments, \u201csave\u201d and private messages are often more valuable than a large number of followers.<\/p>\n<p>&nbsp;<\/p>\n<h2>Only professionally created content attracts attention<\/h2>\n<p><strong>Illusion:<\/strong> I can&#039;t create content because I don&#039;t have the hardware and experience.<\/p>\n<p><strong>Truth:<\/strong> Today, people trust authentic content more than overly polished content. Even the world&#039;s biggest brands are starting to use informal, &quot;home-made&quot; videos because they seem more authentic.<\/p>\n<p><strong>Who is working?<\/strong> Test simple videos, stories and spontaneous content, behind the scenes, without being afraid of naturalness.<\/p>\n<p>&nbsp;<\/p>\n<h2>To sell, you only need information.<\/h2>\n<p><strong>Illusion:<\/strong> The more detailed information provided, the greater sales results will be achieved.<\/p>\n<p><strong>Truth:<\/strong> People don&#039;t just buy products based on facts. They buy emotions, stories, and trust. Decisions are made not only rationally, but also emotionally.<\/p>\n<p><strong>Who is working?<\/strong> Storytelling + \u201csocial proof\u201d (testimonials, examples, user-generated content).<\/p>\n<p>&nbsp;<\/p>\n<h2>EFFECTIVE MARKETING REQUIRES A LARGE BUDGET<\/h2>\n<p><strong>Illusion:<\/strong> Only companies with large advertising budgets can achieve good sales results.<\/p>\n<p><strong>Truth:<\/strong> Sales are not only dependent on budget, but also on the right understanding of content and target audience. Large sums of money cannot replace creativity, data analysis and smart resource allocation.<\/p>\n<p><strong>Who is working?<\/strong> Use free and low-cost tools like social media organic reach, email marketing, and SEO.<\/p>\n<p>&nbsp;<\/p>\n<h2>A company should be on every social media platform<\/h2>\n<p><strong>Ideas:<\/strong> The more platforms you are on, the more customers you will reach.<\/p>\n<p><strong>Truth:<\/strong> If you are everywhere but don&#039;t have quality content, you will only waste time and resources. Different platforms attract different audiences and require different types of content.<\/p>\n<p><strong>Who is working?<\/strong> Choose platforms that have your target audience and focus on quality and consistent content. Focus on where there is real return.<\/p>\n<p>&nbsp;<\/p>\n<h2>Social media is only for a young audience<\/h2>\n<p><strong>Ideas:<\/strong> Only young people actively use social media. If your target audience is 40+, then social media is not suitable.<\/p>\n<p><strong>Truth:<\/strong> Facebook is one of the most popular channels in the 35+ age group, and even TikTok is attracting more and more users over the age of 30.<\/p>\n<p><strong>Who is working?<\/strong> Find out where your audience is and tailor your content to their interests. Use storytelling and interactive discussions to build trust and engagement.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">Think bigger, act smarter!<br \/>\nSales is not just about prices, advertising is not just about words, and marketing is not just about data.<br \/>\nIt&#039;s about building relationships and trust.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>6 bie\u017e\u0101k izplat\u012btie m\u012bti m\u0101rketing\u0101 un p\u0101rdo\u0161an\u0101 &nbsp; VAIR\u0100K SEKOT\u0100JU = VAIR\u0100K P\u0100RDO\u0160ANAS Il\u016bzija: Ja uz\u0146\u0113mumam Instagram ir 10K sekot\u0101ju, tas noz\u012bm\u0113, ka tam ir 10K potenci\u0101lo klientu. Paties\u012bba: Ne vienm\u0113r visi sekot\u0101ji ir \u012bst\u0101 auditorija. Lab\u0101k maz\u0101k akt\u012bvu un ieinteres\u0113tu cilv\u0113ku, nek\u0101 10K sekot\u0101ju, kas nekad neko nenopirks. Kas str\u0101d\u0101? Koncentr\u0113jies uz iesaiti \u2013 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloga-raksts"],"acf":[],"_links":{"self":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":1,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/597\/revisions"}],"predecessor-version":[{"id":2971,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/597\/revisions\/2971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media\/2361"}],"wp:attachment":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/categories?post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/tags?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}