{"id":4125,"date":"2026-11-13T08:39:48","date_gmt":"2026-11-13T08:39:48","guid":{"rendered":"https:\/\/sistering.lv\/?p=4125"},"modified":"2026-11-13T08:39:48","modified_gmt":"2026-11-13T08:39:48","slug":"sistering-pasakuma-sarunys-pi-kopeja-aktualize-latgaliesu-valodas-iespejas-zimolu-komunikacija","status":"publish","type":"post","link":"https:\/\/sistering.lv\/en\/sistering-pasakuma-sarunys-pi-kopeja-aktualize-latgaliesu-valodas-iespejas-zimolu-komunikacija\/","title":{"rendered":"SISTERING pas\u0101kum\u0101 \u201cSarunys pi kopeja\u201d aktualiz\u0113 latgalie\u0161u valodas iesp\u0113jas z\u012bmolu komunik\u0101cij\u0101"},"content":{"rendered":"

SIA SISTERING piedal\u012bj\u0101s latgalie\u0161u kult\u016bras kust\u012bbas \u201cVol\u016bda\u201d r\u012bkotaj\u0101 pas\u0101kum\u0101 \u201cSarunys pi kopeja\u201d, kur dal\u012bj\u0101s pieredz\u0113 par latgalisk\u0101s identit\u0101tes izmanto\u0161anu uz\u0146\u0113mumu z\u012bmolved\u012bb\u0101 un m\u0101rketinga komunik\u0101cij\u0101.<\/strong> Prezent\u0101cij\u0101 \u201cLatgaliskuo identit\u0101te zeimyn\u016bs (i sev\u012b)\u201d SISTERING vad\u012bt\u0101ja Marta Vorkale iepaz\u012bstin\u0101ja ar ekspresaptaujas rezult\u0101tiem, praktiskiem piem\u0113riem un ieteikumiem Latgales uz\u0146\u0113mumiem.<\/p>\n

Vai uz\u0146\u0113mumam ir v\u0113rts komunic\u0113t latgaliski, ja t\u0101 klienti dz\u012bvo ar\u012b \u0101rpus Latgales? Vai latgalie\u0161u valoda pal\u012bdz z\u012bmolam izcelties, vai tie\u0161i pret\u0113ji – ierobe\u017eo auditoriju? \u0160ie bija vieni no jaut\u0101jumiem, kuriem piev\u0113rs\u0101mies prezent\u0101cij\u0101.<\/p>\n

\"Marta<\/p>\n

Photo: Amanda Anus\u0101ne<\/em><\/p>\n

Vai latgalie\u0161u valodu saprot ar\u012b \u0101rpus Latgales?<\/h2>\n

Viens no bie\u017e\u0101k dzird\u0113tajiem argumentiem pret latgalie\u0161u valodas izmanto\u0161anu m\u0101rketing\u0101 ir pie\u0146\u0113mums, ka \u0101rpus Latgales to nesaprot.<\/p>\n

Lai \u0161o pie\u0146\u0113mumu p\u0101rbaud\u012btu, SISTERING 2026. gada 22. oktobr\u012b veica ekspresaptauju, kur\u0101 piedal\u012bj\u0101s 16 respondenti, kuriem ir saikne ar Latgali.<\/p>\n

Aptaujas rezult\u0101ti liecina, ka:<\/p>\n

    \n
  • 10 no 16 respondentiem latgalie\u0161u valodu saprot gandr\u012bz piln\u012bb\u0101.<\/li>\n
  • 4 respondenti saprot visp\u0101r\u0113jo j\u0113gu.<\/li>\n
  • Tikai 2 respondenti saprot atsevi\u0161\u0137us v\u0101rdus.<\/li>\n<\/ul>\n

    Lai gan \u0161\u012b ir neliela ekspresaptauja un t\u0101s rezult\u0101tus nevar attiecin\u0101t uz visu Latvijas sabiedr\u012bbu, tie liek p\u0101rskat\u012bt pie\u0146\u0113mumu, ka latgalie\u0161u valodas izmanto\u0161ana autom\u0101tiski noz\u012bm\u0113 nesaprotamu komunik\u0101ciju.<\/p>\n

    Latgalie\u0161u valoda z\u012bmolu komunik\u0101cij\u0101 – autentiskums un at\u0161\u0137ir\u012bba<\/h2>\n

    Ekspresaptauj\u0101 respondentiem tika pied\u0101v\u0101ta situ\u0101cija ar diviem l\u012bdz\u012bgiem Latgales ra\u017eot\u0101ja produktiem – vienam teksts uz iepakojuma ir latviski, otram latgaliski.<\/p>\n

    11 no 16 respondentiem nor\u0101d\u012bja, ka vi\u0146u uzman\u012bbu vair\u0101k piesaist\u012btu produkts ar tekstu latgaliski.<\/strong><\/p>\n

    Savuk\u0101rt, jaut\u0101jot par asoci\u0101cij\u0101m, ko rada Latgales z\u012bmola rekl\u0101ma latgalie\u0161u valod\u0101, ieg\u016bti \u0161\u0101di rezult\u0101ti:<\/p>\n

      \n
    • 12 no 16 respondentiem latgalie\u0161u valoda saist\u0101s ar viet\u0113ju, autentisku produktu.<\/li>\n
    • 6 respondentiem t\u0101 rada siltuma un tuvuma saj\u016btu.<\/li>\n
    • 5 respondentiem t\u0101 rosina interesi uzzin\u0101t vair\u0101k.<\/li>\n
    • 3 respondenti to uztver k\u0101 m\u0101rketinga triku.<\/li>\n<\/ul>\n

      \u0160aj\u0101 jaut\u0101jum\u0101 bija iesp\u0113jams izv\u0113l\u0113ties vair\u0101kas atbildes.<\/p>\n

      Aptauj\u0101 11 respondenti ar\u012b piekrita, ka latgalie\u0161u valoda liek vair\u0101k tic\u0113t produkta izcelsmei no Latgales, bet 10 uzskat\u012bja, ka t\u0101 pal\u012bdz z\u012bmolam at\u0161\u0137irties no konkurentiem.<\/p>\n

      \u0160ie rezult\u0101ti nor\u0101da uz iesp\u0113jamu latgalie\u0161u valodas priek\u0161roc\u012bbu z\u012bmolved\u012bb\u0101. T\u0101 var kalpot ne tikai k\u0101 sazi\u0146as l\u012bdzeklis, bet ar\u012b pal\u012bdz\u0113t uzsv\u0113rt produkta izcelsmi un uz\u0146\u0113muma identit\u0101ti.<\/p>\n

      Interesanti, ka 7 no 16 respondentiem p\u0113d\u0113j\u0101 gada laik\u0101 nebija paman\u012bju\u0161i nevienu rekl\u0101mu, iepakojumu vai soci\u0101lo mediju ierakstu latgaliski. Tas rosina dom\u0101t, vai Latgales uz\u0146\u0113mumi pietiekami izmanto iesp\u0113jas izcelt savu re\u0123ion\u0101lo pieder\u012bbu.<\/p>\n

      \"\"<\/p>\n

      Photo: Amanda Anus\u0101ne<\/em><\/p>\n

      Vai Latgales uz\u0146\u0113mumam visa komunik\u0101cija j\u0101veido latgaliski?<\/h2>\n

      Latgalisk\u0101s identit\u0101tes izmanto\u0161ana nenoz\u012bm\u0113, ka uz\u0146\u0113mumam visa komunik\u0101cija j\u0101veido latgalie\u0161u valod\u0101.<\/p>\n

      T\u0101 var b\u016bt da\u013ca no z\u012bmola nosaukuma, sauk\u013ca, produktu iepakojuma, soci\u0101lo mediju satura vai video komunik\u0101cijas.<\/p>\n

      Ekspresaptauj\u0101 noskaidroj\u0101m, kur, p\u0113c respondentu dom\u0101m, latgalie\u0161u valoda iederas vislab\u0101k:<\/p>\n

        \n
      • Z\u012bmola sauk\u013cos – 11 respondenti.<\/li>\n
      • Produktu nosaukumos – 8 respondenti.<\/li>\n
      • Video ar subtitriem – 8 respondenti.<\/li>\n
      • T\u016brisma un pas\u0101kumu rekl\u0101m\u0101s – 7 respondenti.<\/li>\n
      • Produktu iepakojumos – 6 respondenti.<\/li>\n
      • \u0112dienkart\u0113s – 6 respondenti.<\/li>\n
      • Soci\u0101lo mediju ierakstos – 6 respondenti.<\/li>\n<\/ul>\n

        Tas par\u0101da da\u017e\u0101d\u0101s iesp\u0113jas, k\u0101 uz\u0146\u0113mumi var izmantot latgalie\u0161u valodu, neatsakoties no komunik\u0101cijas latviski vai cit\u0101s valod\u0101s.<\/p>\n

        \u201cNav nepiecie\u0161ams visu uz\u0146\u0113muma komunik\u0101ciju veidot latgaliski. Da\u017ereiz pietiek ar vienu tr\u0101p\u012bgu saukli, produkta nosaukumu vai video, kur\u0101 uz\u0146\u0113muma cilv\u0113ki run\u0101 sav\u0101 valod\u0101. Svar\u012bgi saprast, ko m\u0113s uzrun\u0101jam, un nebaid\u012bties par\u0101d\u012bt to, kas m\u016bsu z\u012bmolu padara at\u0161\u0137ir\u012bgu,\u201d uzsver SISTERING vad\u012bt\u0101ja Marta Vorkale.<\/p><\/blockquote>\n

        \"\"<\/p>\n

        Photo: Amanda Anus\u0101ne<\/em><\/p>\n

        Latgalisk\u0101 identit\u0101te z\u012bmol\u0101<\/h2>\n

        Latgaliskums uz\u0146\u0113muma komunik\u0101cij\u0101 var izpausties da\u017e\u0101di. T\u0101 var b\u016bt vieta, kur produkts rad\u012bts, cilv\u0113ki, kas to veido, viet\u0113j\u0101s trad\u012bcijas, kult\u016bra vai uz\u0146\u0113muma v\u0113rt\u012bbas.<\/p>\n

        Prezent\u0101cij\u0101 izdal\u012bj\u0101m tr\u012bs veidus, k\u0101 latgalisk\u0101 identit\u0101te var par\u0101d\u012bties z\u012bmola komunik\u0101cij\u0101.<\/p>\n

        1. Noklus\u0113ts latgaliskums.<\/strong> Uz\u0146\u0113mums darbojas Latgal\u0113, ta\u010du sav\u0101 komunik\u0101cij\u0101 \u0161o pieder\u012bbu neizce\u013c.<\/p>\n

        2. Latgaliskums k\u0101 dekors.<\/strong> Komunik\u0101cij\u0101 tiek izmantots atsevi\u0161\u0137s latgalisks v\u0101rds vai simbols, tom\u0113r tam nav tie\u0161as saiknes ar uz\u0146\u0113muma st\u0101stu vai pied\u0101v\u0101jumu.<\/p>\n

        3. Latgaliskums k\u0101 saturs.<\/strong> Uz\u0146\u0113muma izcelsme, cilv\u0113ki, valoda un viet\u0113j\u0101 pieredze k\u013c\u016bst par da\u013cu no z\u012bmola identit\u0101tes un st\u0101sta.<\/p>\n

        Latgalisko identit\u0101ti iesp\u0113jams izmantot daudz pla\u0161\u0101k par atsevi\u0161\u0137iem v\u0101rdiem rekl\u0101m\u0101. T\u0101 var b\u016bt da\u013ca no uz\u0146\u0113muma pozicion\u0113juma un pal\u012bdz\u0113t veidot atpaz\u012bstamu z\u012bmolu.<\/p>\n

        \"\"<\/p>\n

        Photo: Amanda Anus\u0101ne<\/em><\/p>\n

        Ko iesak\u0101m Latgales uz\u0146\u0113mumiem?<\/h2>\n

        Pirms izv\u0113l\u0113ties, k\u0101 izmantot latgalie\u0161u valodu z\u012bmola komunik\u0101cij\u0101, svar\u012bgi apzin\u0101ties savu m\u0113r\u0137auditoriju. Kas ir uz\u0146\u0113muma klienti? Kur vi\u0146i dz\u012bvo? K\u0101du saturu pat\u0113r\u0113 un k\u0101d\u0101 valod\u0101 v\u0113las sa\u0146emt inform\u0101ciju?<\/p>\n

        Vienlaikus v\u0113rts izv\u0113rt\u0113t, kas uz\u0146\u0113mumu padara unik\u0101lu un vai re\u0123ion\u0101l\u0101 pieder\u012bba var k\u013c\u016bt par da\u013cu no t\u0101 pozicion\u0113juma.<\/p>\n

        Nav nepiecie\u0161ams main\u012bt visu l\u012bdz\u0161in\u0113jo komunik\u0101ciju. Var s\u0101kt ar vienu latgalisku saukli, produkta nosaukumu vai soci\u0101lo mediju video un v\u0113rt\u0113t auditorijas reakciju.<\/p>\n

        SISTERING ekspresaptaujas rezult\u0101ti r\u0101da, ka latgalie\u0161u valoda var piesaist\u012bt uzman\u012bbu un rad\u012bt pozit\u012bvas asoci\u0101cijas ar produkta izcelsmi. Vienlaikus neliel\u0101 respondentu skaita d\u0113\u013c nepiecie\u0161ami pla\u0161\u0101ki p\u0113t\u012bjumi, lai nov\u0113rt\u0113tu t\u0101s ietekmi da\u017e\u0101d\u0101s auditorij\u0101s.<\/p>\n

        Galvenais ir izv\u0113l\u0113ties savai m\u0113r\u0137auditorijai saprotamu komunik\u0101ciju, vienlaikus saglab\u0101jot z\u012bmola unikalit\u0101ti un nekautr\u0113joties no savas izcelsmes.<\/strong><\/p><\/blockquote>\n

         <\/p>\n

        SIA SISTERING ir rado\u0161\u0101 m\u0101rketinga un komunik\u0101cijas studija Latgal\u0113, kas specializ\u0113jas z\u012bmola identit\u0101tes, grafisk\u0101 dizaina, satura m\u0101rketinga un komunik\u0101cijas risin\u0101jumu izstr\u0101d\u0113.<\/em><\/p>\n

         <\/p>\n

        \n
        \n

        The article was prepared by: Mg.sc.comm. Katr\u012bna Bartkevi\u010da, strategic communication specialist and head of SISTERING.<\/i><\/p>\n<\/div>\n<\/div>\n

        \n
        \n
        \n
        <\/div>\n<\/div>\n<\/div>\n<\/div>\n

         <\/p>","protected":false},"excerpt":{"rendered":"

        SIA SISTERING piedal\u012bj\u0101s latgalie\u0161u kult\u016bras kust\u012bbas \u201cVol\u016bda\u201d r\u012bkotaj\u0101 pas\u0101kum\u0101 \u201cSarunys pi kopeja\u201d, kur dal\u012bj\u0101s pieredz\u0113 par latgalisk\u0101s identit\u0101tes izmanto\u0161anu uz\u0146\u0113mumu z\u012bmolved\u012bb\u0101 un m\u0101rketinga komunik\u0101cij\u0101. Prezent\u0101cij\u0101 \u201cLatgaliskuo identit\u0101te zeimyn\u016bs (i sev\u012b)\u201d SISTERING vad\u012bt\u0101ja Marta Vorkale iepaz\u012bstin\u0101ja ar ekspresaptaujas rezult\u0101tiem, praktiskiem piem\u0113riem un ieteikumiem Latgales uz\u0146\u0113mumiem. Vai uz\u0146\u0113mumam ir v\u0113rts komunic\u0113t latgaliski, ja t\u0101 klienti dz\u012bvo ar\u012b […]<\/p>\n","protected":false},"author":3,"featured_media":4130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-4125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloga-raksts"],"acf":[],"_links":{"self":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/4125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/comments?post=4125"}],"version-history":[{"count":5,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/4125\/revisions"}],"predecessor-version":[{"id":4135,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/4125\/revisions\/4135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media\/4130"}],"wp:attachment":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media?parent=4125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/categories?post=4125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/tags?post=4125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}