{"id":4106,"date":"2026-11-03T11:15:36","date_gmt":"2026-11-03T11:15:36","guid":{"rendered":"https:\/\/sistering.lv\/?p=4106"},"modified":"2026-11-03T11:15:36","modified_gmt":"2026-11-03T11:15:36","slug":"latgales-zimolu-komunikacijas-reitings-2026","status":"publish","type":"post","link":"https:\/\/sistering.lv\/en\/latgales-zimolu-komunikacijas-reitings-2026\/","title":{"rendered":"Latgales z\u012bmolu komunik\u0101cijas reitings 2026: ko atkl\u0101ja 100 z\u012bmolu audits"},"content":{"rendered":"<p><strong>28. oktobr\u012b Prei\u013cu pil\u012b atkl\u0101j\u0101m pirm\u0101 sistem\u0101tisk\u0101 Latgales z\u012bmolu komunik\u0101cijas p\u0113t\u012bjuma \u201eLatgales z\u012bmolu komunik\u0101cijas audits 2026\u201d rezult\u0101tus un \u201eLatgales z\u012bmolu komunik\u0101cijas reitingu 2026\u201d. Pieci neatkar\u012bgi nozares eksperti izv\u0113rt\u0113ja 100 Latgales z\u012bmolu komunik\u0101ciju, un p\u0113t\u012bjumu a\u0123ent\u016bra Berg Research aptauj\u0101ja 503 Latgales iedz\u012bvot\u0101jus. Rezult\u0101tu atkl\u0101\u0161an\u0101 piedal\u012bj\u0101s vair\u0101k nek\u0101 100 dal\u012bbnieku &#8211; Latgales uz\u0146\u0113m\u0113ji un uz\u0146\u0113m\u0113jdarb\u012bbas atbalsta speci\u0101listi.<\/strong><\/p>\n<p>\u0160aj\u0101 rakst\u0101 apkopojam galvenos secin\u0101jumus: kas Latgales z\u012bmoliem padodas, kur tie zaud\u0113 un ko uz\u0146\u0113mumi var dar\u012bt jau tagad. Pilns rezult\u0101tu apskats pieejams <a href=\"https:\/\/sistering.lv\/en\/petijuma-rezultati\/\">p\u0113t\u012bjuma rezult\u0101tu lap\u0101<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4120 aligncenter\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_2987-300x200.jpg\" alt=\"latgales zimolu petijums\" width=\"396\" height=\"264\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_2987-300x200.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_2987-1024x683.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_2987-768x512.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_2987-1536x1024.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_2987-18x12.jpg 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_2987.jpg 2048w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Foto: Jolanta Mik\u0101ne<\/em><\/p>\n<h2>K\u0101p\u0113c p\u0113t\u012bj\u0101m Latgales z\u012bmolu komunik\u0101ciju<\/h2>\n<p>Latgal\u0113 top kvalitat\u012bvi produkti un pakalpojumi, bet ne vienm\u0113r par tiem zina \u0101rpus uz\u0146\u0113muma tuv\u0101k\u0101s apk\u0101rtnes. To apstiprina ar\u012b pa\u0161i iedz\u012bvot\u0101ji: 80,6 % aptauj\u0101to uzskata, ka Latgal\u0113 ir daudz sp\u0113c\u012bgu uz\u0146\u0113mumu un organiz\u0101ciju, par kuriem citviet Latvij\u0101 zina p\u0101r\u0101k maz.<\/p>\n<p>L\u012bdz \u0161im par Latgales z\u012bmolu komunik\u0101ciju nebija sistem\u0101tiska, datos balst\u012bta kopskata. P\u0113t\u012bjuma m\u0113r\u0137is bija noskaidrot, k\u0101 re\u0123iona z\u012bmoli komunic\u0113 \u0161obr\u012bd, kur ir to stipr\u0101s puses un kur sl\u0113pjas neizmantots potenci\u0101ls. Par p\u0113t\u012bjuma ideju iepriek\u0161 rakst\u012bj\u0101m rakst\u0101 <a href=\"https:\/\/sistering.lv\/en\/is-a-good-product-enough-preilu-castle-reveals-the-results-of-the-latgalian-brand-communication-audit\/\">\u201eVai ar labu produktu pietiek?\u201d<\/a>.<\/p>\n<h2>K\u0101 tika veikts p\u0113t\u012bjums<\/h2>\n<p>P\u0113t\u012bjum\u0101 apvienots neatkar\u012bgu nozares ekspertu v\u0113rt\u0113jums un Latgales iedz\u012bvot\u0101ju aptauja. P\u0113t\u012bjumu \u012bsteno SIA SISTERING sadarb\u012bb\u0101 ar RTU R\u0113zeknes akad\u0113mijas p\u0113tniec\u0113m un Latgales pl\u0101no\u0161anas re\u0123ionu.<\/p>\n<h3>Expert opinion<\/h3>\n<p>100 z\u012bmolus no da\u017e\u0101d\u0101m nozar\u0113m un da\u017e\u0101da m\u0113roga uz\u0146\u0113mumiem izv\u0113rt\u0113ja pieci eksperti, katrs no savas profesion\u0101l\u0101s perspekt\u012bvas:<\/p>\n<ul>\n<li><strong>Ginta Salmane<\/strong>, TV3 Group Latvija vad\u012bt\u0101ja<\/li>\n<li><strong>Gunta Trok\u0161a<\/strong>, mediju a\u0123ent\u016bras Initiative Latvija klientu servisa direktore, mediju strat\u0113\u0123e<\/li>\n<li><strong>Edeite Laime<\/strong>, komunik\u0101cijas speci\u0101liste, latgalie\u0161u kult\u016bras kust\u012bbas \u201eVol\u016bda\u201d projektu vad\u012bt\u0101ja<\/li>\n<li><strong>Raymond Platacis<\/strong>, rekl\u0101mas eksperts<\/li>\n<li><strong>Regita Zeila<\/strong>, uz\u0146\u0113m\u0113jdarb\u012bbas vides eksperte<\/li>\n<\/ul>\n<p>Katru z\u012bmolu eksperti v\u0113rt\u0113ja piecu punktu skal\u0101 p\u0113c pieciem krit\u0113rijiem:<\/p>\n<ul>\n<li>komunik\u0101cijas aktivit\u0101te;<\/li>\n<li>m\u0113r\u0137auditorijas atbilst\u012bba;<\/li>\n<li>vizu\u0101l\u0101 kvalit\u0101te;<\/li>\n<li>pozicion\u0113jums un st\u0101sts;<\/li>\n<li>integr\u0113t\u0101 m\u0101rketinga komunik\u0101cija jeb sp\u0113ja veidot vienotu un saska\u0146otu komunik\u0101ciju da\u017e\u0101dos kan\u0101los.<\/li>\n<\/ul>\n<p>Kop\u0113jais v\u0113rt\u0113jums ir sv\u0113rtais vid\u0113jais, kur\u0101 liel\u0101kais svars ir integr\u0113tajai m\u0101rketinga komunik\u0101cijai (30 %) un komunik\u0101cijas aktivit\u0101tei (25 %). V\u0113rt\u0113\u0161anas pieeja balst\u012bta z\u012bmola v\u0113rt\u012bbas teorij\u0101s (Keller, Aaker, Baumgarth u. c.).<\/p>\n<h3>Population survey<\/h3>\n<p>P\u0113t\u012bjumu a\u0123ent\u016bra Berg Research aptauj\u0101ja 503 Latgales iedz\u012bvot\u0101jus. Respondenti nosauca Latgales z\u012bmolus, kas vi\u0146iem n\u0101k pr\u0101t\u0101 bez atbil\u017eu variantiem, un atz\u012bm\u0113ja, kurus no aptauj\u0101 iek\u013cautajiem z\u012bmoliem atpaz\u012bst septi\u0146\u0101s nozar\u0113s.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4117 aligncenter\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3341-300x200.jpg\" alt=\"\" width=\"464\" height=\"309\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3341-300x200.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3341-1024x683.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3341-768x512.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3341-1536x1024.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3341-18x12.jpg 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3341.jpg 2048w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Foto: Jolanta Mik\u0101ne<\/em><\/p>\n<h2>Galvenie secin\u0101jumi: st\u0101sts ir, konsekvences pietr\u016bkst<\/h2>\n<p>Latgales z\u012bmolu komunik\u0101cijas kop\u0113jais vid\u0113jais v\u0113rt\u0113jums ir <strong>3,00 no 5<\/strong>. Tikai pieci no 100 z\u012bmoliem sa\u0146\u0113ma v\u0113rt\u0113jumu 4 vai augst\u0101k.<\/p>\n<p>Vid\u0113jais v\u0113rt\u0113jums pa krit\u0113rijiem:<\/p>\n<ul>\n<li>pozicion\u0113jums un st\u0101sts &#8211; 3,26;<\/li>\n<li>komunik\u0101cijas aktivit\u0101te &#8211; 3,10;<\/li>\n<li>m\u0113r\u0137auditorijas atbilst\u012bba &#8211; 2,99;<\/li>\n<li>vizu\u0101l\u0101 kvalit\u0101te &#8211; 2,96;<\/li>\n<li>integr\u0113t\u0101 m\u0101rketinga komunik\u0101cija &#8211; 2,79.<\/li>\n<\/ul>\n<p>Latgales z\u012bmoliem vislab\u0101k padodas savas identit\u0101tes un st\u0101sta veido\u0161ana, bet visv\u0101j\u0101k\u0101 vieta ir vienota un konsekventa komunik\u0101cija da\u017e\u0101dos kan\u0101los. Z\u012bmoliem ir ko st\u0101st\u012bt, bet bie\u017ei tr\u016bkst sist\u0113mas, k\u0101 to dar\u012bt regul\u0101ri.<\/p>\n<p>\u201e\u013boti daudziem var just \u201ciedvesmas\u201d un \u201csaguruma\u201d vi\u013c\u0146us &#8211; komunik\u0101cija it k\u0101 ir, bet neregul\u0101ra un \u201ckampa\u0146veid\u012bga\u201d,\u201d nor\u0101da Edeite Laime.<\/p>\n<p>Gunta Trok\u0161a nov\u0113rojusi, ka \u201eprodukts ir unik\u0101ls, augstas kvalit\u0101tes, bet z\u012bmola pozicion\u0113jums un tas, k\u0101 tas tiek pasniegts, nereti devalv\u0113 \u0161o patieso v\u0113rt\u012bbu\u201d.<\/p>\n<h3>Nozaru at\u0161\u0137ir\u012bbas<\/h3>\n<p>Nozaru vid\u0113jie v\u0113rt\u0113jumi sv\u0101rst\u0101s no 2,92 l\u012bdz 3,34. Augst\u0101ko vid\u0113jo v\u0113rt\u0113jumu ieguva modes un kosm\u0113tikas z\u012bmoli:<\/p>\n<ul>\n<li>mode un kosm\u0113tika &#8211; 3,34;<\/li>\n<li>p\u0101rtikas ra\u017eo\u0161ana &#8211; 3,04;<\/li>\n<li>\u0113din\u0101\u0161ana &#8211; 3,03;<\/li>\n<li>kult\u016bra, sports un muzeji &#8211; 3,01;<\/li>\n<li>r\u016bpniec\u012bba un ra\u017eo\u0161ana &#8211; 2,94;<\/li>\n<li>lauksaimniec\u012bba un m\u0101jra\u017eo\u0161ana &#8211; 2,93;<\/li>\n<li>t\u016brisms un naktsm\u012btnes &#8211; 2,92.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-4115 aligncenter\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3181-300x200.jpg\" alt=\"latgales zimoli sistering\" width=\"401\" height=\"267\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3181-300x200.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3181-1024x683.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3181-768x512.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3181-1536x1024.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3181-18x12.jpg 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3181.jpg 2048w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Foto: Jolanta Mik\u0101ne<\/em><\/p>\n<h2>Latgales z\u012bmolu komunik\u0101cijas reitings 2026: laure\u0101ti<\/h2>\n<p>\u201eLatgales z\u012bmolu komunik\u0101cijas reitings 2026\u201d ir p\u0113t\u012bjuma \u201eLatgales z\u012bmolu komunik\u0101cijas audits 2026\u201d publiskais rezult\u0101ts. Laure\u0101ta titulu sa\u0146\u0113ma se\u0161i z\u012bmoli, kuru komunik\u0101ciju eksperti nov\u0113rt\u0113ja visaugst\u0101k:<\/p>\n<ul>\n<li>Ausmeni kebab<\/li>\n<li>GORGEOUS<\/li>\n<li>Latvijas Maiznieks<\/li>\n<li>Luznava Manor<\/li>\n<li>One:Zero<\/li>\n<li>R\u0113zeknes ga\u013cas kombin\u0101ts<\/li>\n<\/ul>\n<p>No ra\u017eo\u0161anas un gastronomijas l\u012bdz kult\u016brai un t\u016brismam &#8211; \u0161ie z\u012bmoli apliecina, ka katr\u0101 nozar\u0113 iesp\u0113jams atrast savu unik\u0101lo balsi un ar to p\u0101rliecino\u0161i uzrun\u0101t auditoriju. Visu izv\u0113rt\u0113to z\u012bmolu sarakstu skatiet <a href=\"https:\/\/sistering.lv\/en\/petijuma-rezultati\/\">Latgales z\u012bmolu komunik\u0101cijas audita rezult\u0101tu lap\u0101<\/a>.<\/p>\n<p>\u201eLab\u0101s prakses piem\u0113ri ir tie, kas komunic\u0113 konsekventi un integr\u0113ti, mekl\u0113jot savu autentisko rokrakstu,\u201d uzsver Raimonds Platacis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4114 aligncenter\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3152-300x200.jpg\" alt=\"latgales zimolu reitings top 6\" width=\"441\" height=\"294\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3152-300x200.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3152-1024x683.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3152-768x512.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3152-1536x1024.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3152-18x12.jpg 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3152.jpg 2048w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Foto: Jolanta Mik\u0101ne<\/em><\/p>\n<h2>Ko r\u0101da iedz\u012bvot\u0101ju aptauja<\/h2>\n<p>L\u016bgti nosaukt Latgales z\u012bmolus bez atbil\u017eu variantiem, iedz\u012bvot\u0101ji visbie\u017e\u0101k min\u0113ja:<\/p>\n<ul>\n<li>R\u0113zeknes ga\u013cas kombin\u0101tu &#8211; 29,8 %;<\/li>\n<li>GORS &#8211; 12,3 %;<\/li>\n<li>Prei\u013cu sieru &#8211; 12,3 %;<\/li>\n<li>Koti\u0146us &#8211; 10,1 %;<\/li>\n<li>Latgales pienu &#8211; 10,1 %.<\/li>\n<\/ul>\n<p>No aptauj\u0101 iek\u013cautajiem z\u012bmoliem visvair\u0101k iedz\u012bvot\u0101ju atpaz\u012bst Latvijas Maiznieku (94,4 %), R\u0113zeknes ga\u013cas kombin\u0101tu (94,0 %), GORS (84,9 %), Daugavpils cietoksni (79,3 %) un Rotko muzeju (74,0 %).<\/p>\n<p>Pozit\u012bvas p\u0101rmai\u0146as p\u0113d\u0113jo piecu gadu laik\u0101 iedz\u012bvot\u0101ji visbie\u017e\u0101k paman\u012bju\u0161i kult\u016bras dz\u012bv\u0113 un pas\u0101kumos (37,4 %), vides un infrastrukt\u016bras sak\u0101rto\u0161an\u0101 (35,0 %) un t\u016brisma pied\u0101v\u0101jum\u0101 (33,8 %). Jaunu uz\u0146\u0113mumu un darbavietu jom\u0101 uzlabojumus saskat\u012bju\u0161i 17,7 % aptauj\u0101to.<\/p>\n<h3>Laba komunik\u0101cija v\u0113l nenoz\u012bm\u0113 atpaz\u012bstam\u012bbu<\/h3>\n<p>Ekspertu v\u0113rt\u0113jums un iedz\u012bvot\u0101ju atpaz\u012bstam\u012bba ne vienm\u0113r sakr\u012bt. Modes un kosm\u0113tikas z\u012bmolu komunik\u0101ciju eksperti nov\u0113rt\u0113ja visaugst\u0101k, bet 64,2 % aptauj\u0101to neatpazina nevienu no aptauj\u0101 iek\u013cautajiem \u0161\u012bs nozares z\u012bmoliem. Ar\u012b otr\u0101di: da\u013ca \u013coti atpaz\u012bstamu z\u012bmolu ekspertu v\u0113rt\u0113jum\u0101 nav starp lab\u0101kajiem. Komunik\u0101cijas kvalit\u0101te un atpaz\u012bstam\u012bba ir divi da\u017e\u0101di r\u0101d\u012bt\u0101ji, un z\u012bmolam ir v\u0113rts sekot abiem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4116 aligncenter\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3290-300x200.jpg\" alt=\"\" width=\"482\" height=\"321\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3290-300x200.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3290-1024x683.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3290-768x512.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3290-1536x1024.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3290-18x12.jpg 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3290.jpg 2048w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Foto: Jolanta Mik\u0101ne<\/em><\/p>\n<h2>Ko eksperti iesaka Latgales uz\u0146\u0113mumiem<\/h2>\n<p>Ekspertu nov\u0113rojumi iez\u012bm\u0113 vair\u0101kas jomas, kur\u0101s Latgales z\u012bmoli var uzlabot savu komunik\u0101ciju:<\/p>\n<ul>\n<li><strong>Komunic\u0113jiet regul\u0101ri, ne tikai sezon\u0101.<\/strong> \u201eDaudziem apraujas komunik\u0101cija ar L\u012bgo br\u012bvdien\u0101m &#8211; p\u0113c tam nav kl\u0101tesam\u012bbas,\u201d nor\u0101da Regita Zei\u013ca.<\/li>\n<li><strong>Saska\u0146ojiet kan\u0101lus.<\/strong> Integr\u0113t\u0101 m\u0101rketinga komunik\u0101cija ir v\u0101j\u0101kais krit\u0113rijs (2,79 no 5). Vienots v\u0113st\u012bjums un vizu\u0101lais stils visos kan\u0101los ir tas, ko eksperti min k\u0101 lab\u0101s prakses paz\u012bmi.<\/li>\n<li><strong>P\u0101rbaudiet, vai uzrun\u0101jat \u012bsto auditoriju.<\/strong> Gunta Trok\u0161a k\u0101 svar\u012bg\u0101ko nov\u0113rojumu min to, ka liel\u0101kajai da\u013cai z\u012bmolu iedom\u0101t\u0101 m\u0113r\u0137auditorija nesakr\u012bt ar to, kas paties\u012bb\u0101 b\u016btu ieinteres\u0113ta produkt\u0101 vai gatava to ieg\u0101d\u0101ties.<\/li>\n<li><strong>At\u0161\u0137irieties no nozares.<\/strong> \u201eLatgales z\u012bmolu komunik\u0101cija liel\u0101koties ir vid\u0113j\u0101 l\u012bmen\u012b vai v\u0101ja. Vienas nozares uz\u0146\u0113mumi komunic\u0113 praktiski vien\u0101di un neeksperiment\u0113,\u201d nor\u0101da Ginta Salmane.<\/li>\n<li><strong>Uzman\u012bgi ar m\u0101ksl\u012bgo intelektu.<\/strong> Tr\u012bs no pieciem ekspertiem neatkar\u012bgi nor\u0101d\u012bja uz p\u0101rm\u0113r\u012bgu MI veidotu saturu. \u201eP\u0101r\u0101k daudz tiek lietots m\u0101ksl\u012bgais intelekts. Auditorija to ir atskat\u012bjusies, t\u0101p\u0113c j\u0101dom\u0101, k\u0101 mazin\u0101t MI atst\u0101to \u201cp\u0113du\u201d,\u201d uzsver Raimonds Platacis. Par MI satura caursp\u012bd\u012bgumu vair\u0101k lasiet <a href=\"https:\/\/sistering.lv\/en\/mi-act-transparency-for-businesses-2026\/\">rakst\u0101 par ES MI aktu<\/a>.<\/li>\n<li><strong>Izmantojiet mediju attiec\u012bbas.<\/strong> \u201ePrieks, ka komunik\u0101cija ir sam\u0113r\u0101 akt\u012bva, ta\u010du (..) maz tiek izmantota komunik\u0101cija ar medijiem (kaut preses rel\u012bzes veid\u0101),\u201d nor\u0101da Edeite Laime. K\u0101 sagatavot rel\u012bzi, kas sasniedz medijus, skaidrojam <a href=\"https:\/\/sistering.lv\/en\/press-releases-of-the-era-from-headline-to-publicity\/\">rakst\u0101 par preses rel\u012bz\u0113m<\/a>.<\/li>\n<li><strong>St\u0101stiet caur cilv\u0113kiem.<\/strong> \u201eZ\u012bmoli, kas komunic\u0113 caur person\u012bbu st\u0101stiem, rad\u012bt\u0101ju, ir uzticam\u0101ki un kl\u0101teso\u0161\u0101ki,\u201d nor\u0101da Regita Zei\u013ca.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4118 aligncenter\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3401-300x200.jpg\" alt=\"edeite laime\" width=\"480\" height=\"320\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3401-300x200.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3401-1024x683.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3401-768x512.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3401-1536x1024.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3401-18x12.jpg 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/11\/IMG_3401.jpg 2048w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Foto: Jolanta Mik\u0101ne<\/em><\/p>\n<h2>Kas t\u0101l\u0101k<\/h2>\n<blockquote><p>\u201eLatgales uz\u0146\u0113mumiem netr\u016bkst ne labu produktu, ne st\u0101stu. P\u0113t\u012bjums par\u0101da, ka visbie\u017e\u0101k pietr\u016bkst konsekvences &#8211; komunik\u0101cija notiek, bet bez sist\u0113mas. T\u0101 ir lab\u0101 zi\u0146a, jo konsekvenci var veidot ar\u012b bez liela bud\u017eeta. Piln\u0101 Prei\u013cu pils z\u0101le rezult\u0101tu atkl\u0101\u0161an\u0101 apliecin\u0101ja, ka uz\u0146\u0113m\u0113ji \u0161o vajadz\u012bbu redz pa\u0161i,\u201d uzsver SISTERING l\u012bdzdibin\u0101t\u0101ja Katr\u012bna Bartkevi\u010da.<\/p><\/blockquote>\n<p>P\u0113t\u012bjum\u0101 iek\u013cautie z\u012bmoli var pieteikties bezmaksas individu\u0101lam sava z\u012bmola v\u0113rt\u0113juma p\u0101rskatam, rakstot uz <a href=\"mailto:sisters@sistering.lv\">sisters@sistering.lv<\/a>.<\/p>\n<p>Par Latgales z\u012bmoliem run\u0101jam ar\u012b m\u016bsu podk\u0101st\u0101 <a href=\"https:\/\/sistering.lv\/en\/latgale-brand-conversations-new-podcast\/\">\u201eLatgales z\u012bmolu sarunas\u201d<\/a>. Pilns p\u0113t\u012bjuma rezult\u0101tu apskats: <a href=\"https:\/\/sistering.lv\/en\/petijuma-rezultati\/\">Latgales z\u012bmolu komunik\u0101cijas audits 2026<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pieci neatkar\u012bgi eksperti izv\u0113rt\u0113ja 100 Latgales z\u012bmolu komunik\u0101ciju, un 503 iedz\u012bvot\u0101ji atbild\u0113ja, kurus re\u0123iona z\u012bmolus vi\u0146i zina. Apkopojam galvenos secin\u0101jumus, \u201eLatgales z\u012bmolu komunik\u0101cijas reitinga 2026\u201d laure\u0101tus un ekspertu ieteikumus uz\u0146\u0113mumiem.<\/p>","protected":false},"author":3,"featured_media":4119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[49,47,50,51,48],"class_list":["post-4106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jaunumi","tag-latgale","tag-latgales-zimoli","tag-petijums","tag-reitings","tag-zimolu-komunikacija"],"acf":[],"_links":{"self":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/4106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/comments?post=4106"}],"version-history":[{"count":5,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/4106\/revisions"}],"predecessor-version":[{"id":4123,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/4106\/revisions\/4123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media\/4119"}],"wp:attachment":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media?parent=4106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/categories?post=4106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/tags?post=4106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}