{"id":4064,"date":"2026-10-19T07:02:59","date_gmt":"2026-10-19T07:02:59","guid":{"rendered":"https:\/\/sistering.lv\/?p=4064"},"modified":"2026-10-19T07:02:59","modified_gmt":"2026-10-19T07:02:59","slug":"vai-ar-labu-produktu-pietiek-preilu-pili-atklas-latgales-zimolu-komunikacijas-audita-rezultatus","status":"publish","type":"post","link":"https:\/\/sistering.lv\/en\/vai-ar-labu-produktu-pietiek-preilu-pili-atklas-latgales-zimolu-komunikacijas-audita-rezultatus\/","title":{"rendered":"Vai ar labu produktu pietiek? Prei\u013cu pil\u012b atkl\u0101s \u201cLatgales z\u012bmolu komunik\u0101cijas audita\u201d rezult\u0101tus"},"content":{"rendered":"

Latgal\u0113 netr\u016bkst uz\u0146\u0113mumu ar sp\u0113c\u012bgiem produktiem un pakalpojumiem, ambicioz\u0101m idej\u0101m un izaugsmes potenci\u0101lu. Ta\u010du cik veiksm\u012bgi tie sp\u0113j par sevi past\u0101st\u012bt un sasniegt savu auditoriju? 28. oktobr\u012b Prei\u013cu pil\u012b semin\u0101ra ietvaros \u201cZ\u012bmola loma re\u0123iona uz\u0146\u0113m\u0113jdarb\u012bb\u0101\u201d pirmo reizi tiks atkl\u0101ti p\u0113t\u012bjuma<\/b> \u201cLatgales z\u012bmolu komunik\u0101cijas audits 2026\u201d rezult\u0101ti, kas ieg\u016bti, balstoties uz piecu neatkar\u012bgu nozares ekspertu veikto 100 re\u0123iona z\u012bmolu komunik\u0101cijas anal\u012bzi.<\/b><\/p>\n

\u201cLatgale nav pamests re\u0123ions. Latgale ir nepaman\u012bts re\u0123ions. Cik liel\u0101 m\u0113r\u0101 Latgales uz\u0146\u0113mumi izmanto savu m\u0101rketinga komunik\u0101cijas potenci\u0101lu?\u201d \u0160\u012b doma k\u013cuva par atsp\u0113riena punktu komunik\u0101cijas un m\u0101rketinga studijas Sistering inici\u0113tajam p\u0113t\u012bjumam. Mekl\u0113jot atbildes, Sistering sadarb\u012bb\u0101 ar RTU R\u0113zeknes akad\u0113miju piev\u0113rsusies re\u0123iona z\u012bmolu komunik\u0101cijai un t\u0101s att\u012bst\u012bbas iesp\u0113j\u0101m, str\u0101d\u0101jot pie p\u0113t\u012bjuma gada garum\u0101.<\/span><\/p>\n

Lai noskaidrotu, k\u0101 Latgales uz\u0146\u0113mumi sevi pozicion\u0113 un veido attiec\u012bbas ar auditoriju, p\u0113c noteiktiem krit\u0113rijiem tika atlas\u012bti 100 re\u0123iona z\u012bmoli no da\u017e\u0101d\u0101m nozar\u0113m. Pieci neatkar\u012bgi eksperti<\/span> analiz\u0113ja ne tikai to vizu\u0101lo identit\u0101ti un komunik\u0101cijas aktivit\u0101ti, bet ar\u012b v\u0113st\u012bjuma skaidr\u012bbu, pozicion\u0113jumu, z\u012bmola st\u0101stu un att\u012bst\u012bbas potenci\u0101lu. Ekspertu anal\u012bzi papildina p\u0113t\u012bjumu a\u0123ent\u016bras Berg Research veikt\u0101 Latgales iedz\u012bvot\u0101ju aptauja, kas sniedz ieskatu z\u012bmolu atpaz\u012bstam\u012bb\u0101 un sabiedr\u012bbas uztver\u0113.<\/span><\/p>\n

Semin\u0101ra laik\u0101 tiks atkl\u0101ts z\u012bmolu komunik\u0101cijas reitings un godin\u0101ti se\u0161i visaugst\u0101k nov\u0113rt\u0113tie Latgales z\u012bmoli. Programmu papildin\u0101s v\u0113rt\u012bgas ekspertu diskusijas un motiv\u0113jo\u0161as lekcijas. Uzman\u012bba tiks piev\u0113rsta izaicin\u0101jumiem, ar kuriem uz\u0146\u0113mumi saskaras, veidojot savu atpaz\u012bstam\u012bbu.\u00a0<\/span><\/p>\n

\u201cV\u0113lamies, lai dal\u012bbnieki ne tikai uzzin\u0101tu p\u0113t\u012bjuma rezult\u0101tus, bet ar\u012b iedvesmotos no nozares profesion\u0101\u013cu pieredzes un dotos m\u0101j\u0101s ar idej\u0101m, ko izmantot praks\u0113,\u201d saka p\u0113t\u012bjuma idejas autore Katr\u012bna Bartkevi\u010da. \u201cPraktiskaj\u0101s lekcij\u0101s par bie\u017e\u0101kaj\u0101m m\u0101rketinga k\u013c\u016bd\u0101m, sadarb\u012bbu ar medijiem un z\u012bmola sp\u0113ku pieredz\u0113 dal\u012bsies mediju a\u0123ent\u016bras Initiative Latvija klientu servisa direktore Gunta Trok\u0161a, komunik\u0101cijas speci\u0101liste Edeite Laime un p\u0113t\u012bjumu a\u0123ent\u016bras Berg Research valdes priek\u0161s\u0113d\u0113t\u0101ja Ilze Rozenberga.\u201d<\/span><\/p>\n

Semin\u0101rs notiks 28. oktobr\u012b plkst. 11.00 Prei\u013cu pil\u012b. Dal\u012bba ir bez maksas. Uz semin\u0101ru aicin\u0101ti p\u0113t\u012bjum\u0101 izv\u0113rt\u0113tie uz\u0146\u0113mumi un re\u0123iona uz\u0146\u0113m\u0113jdarb\u012bbas speci\u0101listi. Citi interesenti var pieteikties, rakstot uz sisters@sistering.lv, jo vietu skaits ir ierobe\u017eots.<\/span><\/p>\n

Semin\u0101ru organiz\u0113 SIA Sistering sadarb\u012bb\u0101 ar Latgales pl\u0101no\u0161anas re\u0123ionu. Pla\u0161\u0101ka inform\u0101cija par pas\u0101kumu, p\u0113t\u012bjuma metodolo\u0123iju un t\u0101 programmu pieejama <\/span>sistering.lv\/latgales-zimolu-audits<\/span><\/a>.<\/span><\/p>\n

Par p\u0113t\u012bjumu<\/b><\/p>\n

\u201cLatgales z\u012bmolu komunik\u0101cijas audits 2026\u201d ir SIA Sistering inici\u0113ts p\u0113t\u012bjums, kura m\u0113r\u0137is ir izv\u0113rt\u0113t Latgales z\u012bmolu komunik\u0101cijas kvalit\u0101ti, apzin\u0101t t\u0101s stipr\u0101s puses un identific\u0113t att\u012bst\u012bbas iesp\u0113jas. P\u0113t\u012bjums sniedz ieskatu re\u0123iona z\u012bmolu komunik\u0101cijas praks\u0113 un t\u0101s pilnveido\u0161anas iesp\u0113j\u0101s. P\u0113t\u012bjuma rezult\u0101ti publiski tiks prezent\u0113ti k\u0101 \u201cLatgales z\u012bmolu komunik\u0101cijas reitings 2026\u201d.<\/span><\/p>\n

Kontaktinform\u0101cija medijiem<\/b><\/p>\n

SISTERING SIA<\/span>
\n<\/span>Katrina Bartkevica<\/span>
\n<\/span>E-pasts: <\/span>sisters@sistering.lv<\/span>
\n<\/span>T\u0101lrunis: +371 27822292<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Latgal\u0113 netr\u016bkst uz\u0146\u0113mumu ar sp\u0113c\u012bgiem produktiem un pakalpojumiem, ambicioz\u0101m idej\u0101m un izaugsmes potenci\u0101lu. Ta\u010du cik veiksm\u012bgi tie sp\u0113j par sevi past\u0101st\u012bt un sasniegt savu auditoriju? 28. oktobr\u012b Prei\u013cu pil\u012b semin\u0101ra ietvaros \u201cZ\u012bmola loma re\u0123iona uz\u0146\u0113m\u0113jdarb\u012bb\u0101\u201d pirmo reizi tiks atkl\u0101ti p\u0113t\u012bjuma \u201cLatgales z\u012bmolu komunik\u0101cijas audits 2026\u201d rezult\u0101ti, kas ieg\u016bti, balstoties uz piecu neatkar\u012bgu nozares ekspertu veikto […]<\/p>\n","protected":false},"author":3,"featured_media":4065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-4064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jaunumi"],"acf":[],"_links":{"self":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/4064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/comments?post=4064"}],"version-history":[{"count":2,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/4064\/revisions"}],"predecessor-version":[{"id":4067,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/4064\/revisions\/4067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media\/4065"}],"wp:attachment":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media?parent=4064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/categories?post=4064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/tags?post=4064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}