{"id":3409,"date":"2026-07-06T19:08:28","date_gmt":"2026-07-06T19:08:28","guid":{"rendered":"https:\/\/sistering.lv\/?p=3409"},"modified":"2026-07-06T19:13:32","modified_gmt":"2026-07-06T19:13:32","slug":"latgale-brand-conversations-new-podcast","status":"publish","type":"post","link":"https:\/\/sistering.lv\/en\/latgales-zimolu-sarunas-jauns-podkasts\/","title":{"rendered":"Latgale Brand Conversations: a new podcast about how brands in Latgale shape communication"},"content":{"rendered":"

Sistering veido jaunu video podk\u0101stu “Latgales z\u012bmolu sarunas”,<\/strong> se\u0161as sarunas ar Latgales uz\u0146\u0113m\u0113jiem par to, k\u0101 top vi\u0146u m\u0101rketinga komunik\u0101cija. Pirm\u0101s epizodes viesi ir \u0100rdavas mui\u017eas saimnieki, un t\u0101s t\u0113ma ir z\u012bmolved\u012bbas pamats – z\u012bmola st\u0101sts. Epizodes tiks public\u0113tas \u0161ovasar YouTube un Spotify.<\/p>\n

\"Sistering<\/p>\n

Foto: Eg\u012bls Kalni\u0146\u0161, FT Production<\/p>\n

Kas ir “Latgales z\u012bmolu sarunas”?<\/h2>\n

“Latgales z\u012bmolu sarunas” ir Sistering veidots video podk\u0101sts, kur\u0101 katr\u0101 epizod\u0113 viens Latgales uz\u0146\u0113m\u0113js st\u0101sta, k\u0101 praktiski veido savu publisko komunik\u0101ciju: k\u0101dus kan\u0101lus izmanto, kas rada saturu, cik daudz laika un resursu tam velta un kas ir str\u0101d\u0101jis vislab\u0101k.<\/p>\n

S\u0113rija sast\u0101v no se\u0161\u0101m epizod\u0113m. Katra ir velt\u012bta vienam konkr\u0113tam z\u012bmolved\u012bbas virzienam – no z\u012bmola st\u0101sta l\u012bdz person\u012bgajam z\u012bmolam un B2B komunik\u0101cijai, lai da\u017e\u0101du nozaru uz\u0146\u0113m\u0113ji atrastu sev tuv\u0101ko piem\u0113ru.<\/p>\n

K\u0101p\u0113c rad\u0101s \u0161is raidieraksts<\/h2>\n

Re\u0123ionos joproj\u0101m valda uzskats, ka redzam\u012bbu var nopirkt tikai ar lielu bud\u017eetu. Praks\u0113 rezult\u0101tu nosaka nevis bud\u017eeta apjoms, bet konsekvence un apzin\u0101ts darbs ilgtermi\u0146\u0101.<\/p>\n

To apstiprina ar\u012b dati. Saska\u0146\u0101 ar Lucidpress (Marq) p\u0113t\u012bjumu, kur\u0101 aptauj\u0101ti vair\u0101k nek\u0101 400 z\u012bmola p\u0101rvald\u012bbas speci\u0101listu, konsekventa z\u012bmola prezent\u0101cija visos kan\u0101los tiek saist\u012bta ar ie\u0146\u0113mumu pieaugumu l\u012bdz pat 23%. Ieguld\u012bjums nav vienreiz\u0113ja kampa\u0146a, bet sistem\u0101tisks darbs, kas atmaks\u0101jas laika gait\u0101.<\/p>\n

“Latgales z\u012bmolu sarunas” r\u0101da, k\u0101 mazie un vid\u0113jie z\u012bmoli \u0161o darbu veic soli pa solim, bie\u017ei pa\u0161u sp\u0113kiem. M\u0113r\u0137is ir praktisks: par\u0101d\u012bt, ka komunik\u0101cij\u0101 ieguld\u012bts laiks un nauda atmaks\u0101jas.<\/p>\n

\"Katr\u012bna<\/p>\n

Foto: Eg\u012bls Kalni\u0146\u0161, FT Production<\/p>\n

Pirm\u0101 epizode: \u0100rdavas mui\u017ea un z\u012bmola st\u0101sts<\/h2>\n

Pirm\u0101s epizodes t\u0113ma ir z\u012bmolved\u012bbas pamats, \u00a0z\u012bmola st\u0101sts k\u0101 komunik\u0101cijas centr\u0101lais elements. Runa ir par to, k\u0101 st\u0101sts par cilv\u0113ku aiz z\u012bmola k\u013c\u016bst par to, kas paliek atmi\u0146\u0101 un veido uztic\u0113\u0161anos.<\/p>\n

Sarun\u0101 viesojamies \u0100rdavas mui\u017e\u0101 Prei\u013cu novad\u0101, kur saimnieko Maija un D\u017eeimijs. 19. gadsimt\u0101 celt\u0101 mui\u017ea gadu desmitiem st\u0101v\u0113ja tuk\u0161a, l\u012bdz p\u0101ris to ieg\u0101d\u0101j\u0101s un pak\u0101peniski atdz\u012bvina, izveidojot kafejn\u012bcu un satik\u0161an\u0101s vietu ar viet\u0113jiem suven\u012briem. Mui\u017eas atdzim\u0161anas st\u0101sts ir uzskat\u0101ms piem\u0113rs tam, k\u0101 autentisks st\u0101sts k\u013c\u016bst par z\u012bmola komunik\u0101cijas pamatu.<\/p>\n

\"\u0101rdavas<\/p>\n

Foto: Eg\u012bls Kalni\u0146\u0161, FT Production<\/p>\n

Kur skat\u012bties un klaus\u012bties<\/h2>\n

Piln\u0101s epizodes b\u016bs pieejamas YouTube un Spotify. \u012as\u0101kus fragmentus mekl\u0113 Sistering un viesu Instagram un YouTube kan\u0101los.<\/p>\n

Video sarunas uz\u0146emtas uz\u0146\u0113mumam FT Production. Video operatori Eg\u012bls Kalni\u0146\u0161 un \u0145ikita Turubanovs.<\/p>\n

Rakstu sagatavoja: Mg.sc.comm. Katr\u012bna Bartkevi\u010da, strat\u0113\u0123isk\u0101s komunik\u0101cijas speci\u0101liste un SIA SISTERING vad\u012bt\u0101ja.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Sistering veido jaunu video podk\u0101stu “Latgales z\u012bmolu sarunas”, se\u0161as sarunas ar Latgales uz\u0146\u0113m\u0113jiem par to, k\u0101 top vi\u0146u m\u0101rketinga komunik\u0101cija. Pirm\u0101s epizodes viesi ir \u0100rdavas mui\u017eas saimnieki, un t\u0101s t\u0113ma ir z\u012bmolved\u012bbas pamats – z\u012bmola st\u0101sts. Epizodes tiks public\u0113tas \u0161ovasar YouTube un Spotify. Foto: Eg\u012bls Kalni\u0146\u0161, FT Production Kas ir “Latgales z\u012bmolu sarunas”? “Latgales z\u012bmolu […]<\/p>\n","protected":false},"author":3,"featured_media":3410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-3409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jaunumi"],"acf":[],"_links":{"self":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/comments?post=3409"}],"version-history":[{"count":3,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3409\/revisions"}],"predecessor-version":[{"id":3416,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3409\/revisions\/3416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media\/3410"}],"wp:attachment":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media?parent=3409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/categories?post=3409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/tags?post=3409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}