{"id":3375,"date":"2026-06-08T08:46:06","date_gmt":"2026-06-08T08:46:06","guid":{"rendered":"https:\/\/sistering.lv\/?p=3375"},"modified":"2026-06-08T17:09:25","modified_gmt":"2026-06-08T17:09:25","slug":"developed-a-new-visual-identity","status":"publish","type":"post","link":"https:\/\/sistering.lv\/en\/izstradata-jauna-vizuala-identitate\/","title":{"rendered":"A new visual identity has been developed for LBTU Malnava College"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sistering Ltd. has developed a visual identity <\/span><a href=\"https:\/\/malnavaskoledza.lv\/lv\/vizuala-identitate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Malnava College of the Latvian University of Biosciences and Technology (LBTU)<\/span><\/a><span style=\"font-weight: 400;\">. The new identity simultaneously highlights the college&#039;s historical heritage and its modern direction of development. The development of the new visual identity took place in stages over several months. Conducting target audience analysis, competitor research, discussion and idea testing to find a solution that best reflects the essence of Malnava College.<\/span><\/p>\n<p><iframe title=\"LBTU Malnava College brand story presentation event\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/_gpewt1qj1A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\">Video: Gatis Balti\u0146\u0161. LBTU Malnava College new brand identity launch event.<\/p>\n<h2><span style=\"font-weight: 400;\">The White Gate \u2013 the core of the brand<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The new identity is based on the white gate \u2013 a symbol through which for decades enterprising people have taken a step towards their future. It marks the boundary between today and tomorrow, dreams and skills, ignorance and confidence. Read more about the brand story <\/span><a href=\"https:\/\/malnavaskoledza.lv\/sites\/default\/files\/2025-12\/Z%C4%ABmola%20st%C4%81sts_compressed.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">SISTERING board member Katr\u012bna Bartkevi\u010da: \u201cWhen we started working on the development of the LBTU Malnava College brand guidelines, at the first working group meeting we heard the \u201cwhite gate\u201d emphasized as an important symbol of the college. Although at first we did not realize that this would be the main metaphor that would run through the entire brand story, over time it organically crystallized as one of the main points of contact on which to build.\u201d<\/span><\/p><\/blockquote>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3378\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vizualas-identitates-izstraede-copy-300x169.jpg\" alt=\"brand visual identity guidelines\" width=\"662\" height=\"372\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vizualas-identitates-izstraede-copy-300x169.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vizualas-identitates-izstraede-copy-1024x576.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vizualas-identitates-izstraede-copy-768x432.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vizualas-identitates-izstraede-copy-1536x864.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vizualas-identitates-izstraede-copy-2048x1152.jpg 2048w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vizualas-identitates-izstraede-copy-18x10.jpg 18w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">What is included in visual identity development?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Visual identity development is a process in which a unified visual language is created for an organization and the principles of its use are determined across all communication channels. Sistering SIA bases this process on target audience and competitor analysis so that the solution clearly reflects the essence of the organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The identity of Malnava College includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">logo and variations of its use<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">color palette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pictograms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">social media visual solutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">corporate and presentation materials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">brand guidelines<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A full description of the identity elements and the principles of their use is summarized in the brand book, see <a href=\"https:\/\/malnavaskoledza.lv\/sites\/default\/files\/2025-12\/Vizu\u0101l\u0101_identit\u0101te_LBTU_Malnavas_koled\u017ea_2025_compressed.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This range of materials ensures a unified, modern and recognizable image at all points of contact with the college&#039;s target audiences.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3376\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identitates-izstrade-sistering-copy-300x168.jpg\" alt=\"brand identity\" width=\"680\" height=\"381\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identitates-izstrade-sistering-copy-300x168.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identitates-izstrade-sistering-copy-1024x574.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identitates-izstrade-sistering-copy-768x430.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identitates-izstrade-sistering-copy-1536x861.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identitates-izstrade-sistering-copy-2048x1147.jpg 2048w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identitates-izstrade-sistering-copy-18x10.jpg 18w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">SISTERING board member and project manager Marta Vorkale: \u201cEducational institutions of this level are very important in Latgale, and Malnava College offers professional education to real doers who need to gain practical knowledge.\u201d<\/span><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">Why an organization needs a well-organized visual identity<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A strong visual identity and clear brand structure help an organization speak a common language with customers and partners. It reduces randomness in communication: every material looks and sounds recognizable, regardless of the channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of Malnava College, the new identity demonstrates its values \u2013 professionalism, community strength and growth. The investment in visual identity pays off both in the recognition and the credibility it builds in the long term.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3377\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vadliniju-izstrade-sistering-copy-300x168.jpg\" alt=\"brand identity guidelines\" width=\"694\" height=\"389\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vadliniju-izstrade-sistering-copy-300x168.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vadliniju-izstrade-sistering-copy-1024x574.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vadliniju-izstrade-sistering-copy-768x431.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vadliniju-izstrade-sistering-copy-1536x862.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vadliniju-izstrade-sistering-copy-2048x1149.jpg 2048w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-vadliniju-izstrade-sistering-copy-18x10.jpg 18w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Frequently asked questions<\/span><\/h2>\n<p><b>Who develops visual identity in Latvia?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">SISTERING is a communication and marketing studio in Latgale that develops brand visual identity for companies and organizations, including educational institutions.<\/span><\/p>\n<p><b>What does visual identity consist of?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Visual identity consists of a logo, color palette, typeface, pictograms, and brand guidelines that determine the use of these elements across all communication channels.<\/span><\/p>\n<p><b>How long does the visual identity development process take?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It depends on the scope of the project. The identity of LBTU Malnava College was created over several months, including target audience analysis, concept development, and material preparation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3382 aligncenter\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identiates-prezentacijas-paskaums-300x200.jpg\" alt=\"brand presentation event sistering\" width=\"464\" height=\"309\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identiates-prezentacijas-paskaums-300x200.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identiates-prezentacijas-paskaums-1024x683.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identiates-prezentacijas-paskaums-768x512.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identiates-prezentacijas-paskaums-1536x1024.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identiates-prezentacijas-paskaums-2048x1365.jpg 2048w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/06\/zimola-identiates-prezentacijas-paskaums-18x12.jpg 18w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/p>\n<p style=\"text-align: center;\">Photo: Ilmars Berzins<\/p>\n<h2><span style=\"font-weight: 400;\">About SISTERING<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SISTERING is a communications and marketing studio in Latgale. The studio develops brand visual identity, brand strategy, and communication solutions for companies and organizations in Latvia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">The article was prepared by: Mg.sc.comm. Katr\u012bna Bartkevi\u010da, strategic communication specialist and head of SISTERING.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The development of the visual identity was financed from the budget of the European Union Recovery and Resilience Mechanism with co-financing from the state budget in project No. 5.2.1.1.i.0\/2\/24\/I\/CFLA\/002 \u201cStrengthening the institutional capacity of LBTU for excellence in studies and research\u201d. The aim of the project is to carry out structural changes at LBTU to promote excellence and the quality of higher education and science, the efficiency of resource investment and international competitiveness.<\/span><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>SIA Sistering\u00a0 ir izstr\u0101d\u0101jusi vizu\u0101lo identit\u0101ti Latvijas Biozin\u0101t\u0146u un tehnolo\u0123iju universit\u0101tes (LBTU) Malnavas koled\u017eai. Jaun\u0101 identit\u0101te vienlaikus izce\u013c koled\u017eas v\u0113sturisko mantojumu un t\u0101s m\u016bsdien\u012bgo att\u012bst\u012bbas virzienu. Jaun\u0101s vizu\u0101l\u0101s identit\u0101tes izstr\u0101de notika pl\u0101nveid\u012bgi pa posmiem vair\u0101ku m\u0113ne\u0161u garum\u0101. Veicot m\u0113r\u0137auditorijas anal\u012bzi, konkurentu izp\u0113ti, diskusiju un ideju test\u0113\u0161anu, lai atrastu risin\u0101jumu, kas vislab\u0101k atspogu\u013co Malnavas koled\u017eas b\u016bt\u012bbu. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-3375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloga-raksts"],"acf":[],"_links":{"self":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/comments?post=3375"}],"version-history":[{"count":5,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3375\/revisions"}],"predecessor-version":[{"id":3385,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3375\/revisions\/3385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media\/3380"}],"wp:attachment":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media?parent=3375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/categories?post=3375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/tags?post=3375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}