{"id":3331,"date":"2026-03-05T11:38:03","date_gmt":"2026-03-05T11:38:03","guid":{"rendered":"https:\/\/sistering.lv\/?p=3331"},"modified":"2026-03-05T11:41:20","modified_gmt":"2026-03-05T11:41:20","slug":"marketing-social-media-and-artificial-intelligence-training-latgale","status":"publish","type":"post","link":"https:\/\/sistering.lv\/en\/marketinga-socialo-mediju-un-maksliga-intelekta-apmacibas-latgale\/","title":{"rendered":"Marketing, social media and artificial intelligence training in Latgale \u2013 experience from the seminar in L\u012bv\u0101ni"},"content":{"rendered":"<p data-start=\"379\" data-end=\"724\">On February 27, the L\u012bv\u0101ni Glass and Crafts Center hosted an in-person seminar \u201cA Story That Works: Creating Sustainable Tourism in Latgale,\u201d where we, the creative studio \u201cSistering,\u201d also participated. Our goal was to inspire and provide practical knowledge on how to tell a memorable and long-lasting story on digital channels.<\/p>\n<p data-start=\"379\" data-end=\"724\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3333 aligncenter\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/apmacibas_digitala_marketinga-300x200.jpg\" alt=\"Digital marketing training in Latgale\" width=\"419\" height=\"280\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/apmacibas_digitala_marketinga-300x200.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/apmacibas_digitala_marketinga-1024x683.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/apmacibas_digitala_marketinga-768x512.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/apmacibas_digitala_marketinga-1536x1024.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/apmacibas_digitala_marketinga-18x12.jpg 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/apmacibas_digitala_marketinga.jpg 2048w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/p>\n<p style=\"text-align: center;\" data-start=\"726\" data-end=\"789\">Photo: Amanda Anus\u0101ne<\/p>\n<h2 data-start=\"726\" data-end=\"789\">Digital marketing and social media training for entrepreneurs<\/h2>\n<p data-start=\"791\" data-end=\"840\">At the seminar, we shared practical examples of:<\/p>\n<ul data-start=\"841\" data-end=\"1084\">\n<li data-start=\"841\" data-end=\"905\">\n<p data-start=\"843\" data-end=\"905\"><strong data-start=\"843\" data-end=\"870\">creating a brand story<\/strong>, which is based on the company&#039;s values;<\/p>\n<\/li>\n<li data-start=\"906\" data-end=\"946\">\n<p data-start=\"908\" data-end=\"946\"><strong data-start=\"908\" data-end=\"945\">basic principles of content marketing<\/strong>;<\/p>\n<\/li>\n<li data-start=\"947\" data-end=\"1018\">\n<p data-start=\"949\" data-end=\"1018\"><strong data-start=\"949\" data-end=\"978\">social media management<\/strong> \u2013 from strategy to creative execution;<\/p>\n<\/li>\n<li data-start=\"1019\" data-end=\"1084\">\n<p data-start=\"1021\" data-end=\"1084\"><strong data-start=\"1021\" data-end=\"1084\">trends in the use of artificial intelligence tools in communication.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1086\" data-end=\"1232\">Participants gained valuable knowledge on how to reach audiences more effectively, structure their communication, and adapt their stories to different platforms.<\/p>\n<h2 data-start=\"1234\" data-end=\"1301\">Artificial Intelligence in Marketing \u2013 How to Use AI Tools Meaningfully<\/h2>\n<p data-start=\"1303\" data-end=\"1395\">We also talked about the importance of AI (artificial intelligence) tools in everyday communication. We emphasized that:<\/p>\n<p data-start=\"1398\" data-end=\"1498\">AI tools can be great helpers in generating ideas, creating content structure, and language stylistics, but we cannot forget about humanity, which is gradually starting to disappear in today&#039;s public space.<\/p>\n<h4 data-start=\"1675\" data-end=\"1740\"><img decoding=\"async\" class=\"wp-image-3334 aligncenter\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/seminars_par_soc_tikliem-300x200.jpg\" alt=\"Artificial Intelligence Training\" width=\"360\" height=\"240\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/seminars_par_soc_tikliem-300x200.jpg 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/seminars_par_soc_tikliem-1024x683.jpg 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/seminars_par_soc_tikliem-768x512.jpg 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/seminars_par_soc_tikliem-1536x1024.jpg 1536w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/seminars_par_soc_tikliem-18x12.jpg 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2026\/03\/seminars_par_soc_tikliem.jpg 2048w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/h4>\n<p style=\"text-align: center;\" data-start=\"1742\" data-end=\"1933\">Photo: Amanda Anus\u0101ne<\/p>\n<p data-start=\"1742\" data-end=\"1933\">Egita, the creator of the Instagram account @mansremonts and a functional interior consultant, also spoke at the seminar, sharing her vision of sustainable renovation and influencer marketing.<\/p>\n<p data-start=\"1969\" data-end=\"2207\">This type of regional marketing and communication training is especially important to us. It helps entrepreneurs become more confident in their story, gain clarity in content creation, and implement digital solutions in small businesses.<\/p>\n<p data-start=\"1969\" data-end=\"2207\"><strong>Thank you to the Latgale Tourism Association for the invitation and the opportunity to be part of the seminar!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>27. febru\u0101r\u012b L\u012bv\u0101nu Stikla un amatniec\u012bbas centr\u0101 notika kl\u0101tienes semin\u0101rs \u201cSt\u0101sts, kas str\u0101d\u0101: ilgtsp\u0113j\u012bga t\u016brisma veido\u0161ana Latgal\u0113\u201d, kur piedal\u012bj\u0101mies ar\u012b m\u0113s &#8211; rado\u0161\u0101 studija &#8220;Sistering&#8221;. M\u016bsu m\u0113r\u0137is bija iedvesmot un sniegt praktiskas zin\u0101\u0161anas par to, k\u0101 digit\u0101lajos kan\u0101los st\u0101st\u012bt st\u0101stu, kas paliek atmi\u0146\u0101 un str\u0101d\u0101 ilgtermi\u0146\u0101. Foto: Amanda Anus\u0101ne Digit\u0101l\u0101 m\u0101rketinga un soci\u0101lo mediju apm\u0101c\u012bbas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/comments?post=3331"}],"version-history":[{"count":1,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3331\/revisions"}],"predecessor-version":[{"id":3335,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3331\/revisions\/3335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media\/3332"}],"wp:attachment":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media?parent=3331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/categories?post=3331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/tags?post=3331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}