{"id":3003,"date":"2025-07-17T21:24:30","date_gmt":"2025-07-17T21:24:30","guid":{"rendered":"https:\/\/sistering.lv\/?p=3003"},"modified":"2026-01-26T15:09:45","modified_gmt":"2026-01-26T15:09:45","slug":"social-media-latvia","status":"publish","type":"post","link":"https:\/\/sistering.lv\/en\/socialie-mediji-latvija\/","title":{"rendered":"Most popular social media in Latvia 2026"},"content":{"rendered":"<h2 style=\"text-align: center;\">Smart marketing strategy based on user habits<\/h2>\n<p><strong>A summary of the most popular social media in Latvia for 2026 is coming soon! \ud83d\ude80<\/strong><\/p>\n<p>The most popular social media in Latvia are changing along with user habits and the development of the digital environment. In order for companies to successfully reach their audience, it is important to understand how social networks are used in Latvia and what users are looking for on these platforms. According to 2025 data from \u201cDatareportal\u201d, social media remains one of the main channels where brands can build relationships, influence purchasing decisions and strengthen their presence in the digital space.<\/p>\n<h2><strong>Why do people use social media?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing people&#039;s motivations makes it possible to create <a href=\"https:\/\/sistering.lv\/en\/content-marketing\/\">content<\/a>, which really achieves the goal. These are the main reasons why users choose social media:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50.8% \u2013 for communicating with friends and family<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">39% \u2013 for leisure time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">34.5% \u2013 for reading news and learning new things<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30.5% \u2013 for content acquisition (articles, videos)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">29,2% \u2013 to follow current topics and trends<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3005\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/1_kapec_cilveki_izmanto_socialos_medijus-300x156.png\" alt=\"Social media statistics\" width=\"417\" height=\"217\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/1_kapec_cilveki_izmanto_socialos_medijus-300x156.png 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/1_kapec_cilveki_izmanto_socialos_medijus-1024x534.png 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/1_kapec_cilveki_izmanto_socialos_medijus-768x401.png 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/1_kapec_cilveki_izmanto_socialos_medijus-18x9.png 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/1_kapec_cilveki_izmanto_socialos_medijus.png 1488w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/p>\n<h2><strong>What influences people&#039;s purchasing decisions in e-commerce?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing campaigns should be based on what is important to consumers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">52.6% \u2013 free shipping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40.2% \u2013 coupons and discounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">33.2% \u2013 customer reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">31.9% \u2013 convenient return policy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">28.7% \u2013 convenient payment<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3006\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/2_kas_veicina_pirkumus_ekomercija-300x154.png\" alt=\"How to sell in an online store\" width=\"415\" height=\"213\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/2_kas_veicina_pirkumus_ekomercija-300x154.png 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/2_kas_veicina_pirkumus_ekomercija-1024x525.png 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/2_kas_veicina_pirkumus_ekomercija-768x394.png 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/2_kas_veicina_pirkumus_ekomercija-18x9.png 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/2_kas_veicina_pirkumus_ekomercija.png 1494w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/p>\n<h2><strong>Where do people look for information about brands?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The importance of information sources in marketing is enormous. Data from 2025 shows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">51% \u2013 uses search engines (Google etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">46.1% \u2013 social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">37.7% \u2013 reviews from other consumers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">33.6% \u2013 brand websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">29,2% \u2013 mobile applications<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3020\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/3_kur_cilveki_mekle_info_par_zimoliem-1-300x156.png\" alt=\"Where people look for information about brands\" width=\"419\" height=\"218\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/3_kur_cilveki_mekle_info_par_zimoliem-1-300x156.png 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/3_kur_cilveki_mekle_info_par_zimoliem-1-1024x533.png 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/3_kur_cilveki_mekle_info_par_zimoliem-1-768x399.png 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/3_kur_cilveki_mekle_info_par_zimoliem-1-18x9.png 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/3_kur_cilveki_mekle_info_par_zimoliem-1.png 1492w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\"><strong>How many Latvian residents use social media and what platforms?<\/strong>\u00a0(2025)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most popular social media platforms in Latvia in 2025, used by residents, are YouTube (75.6%), Facebook (48.1%), TikTok (42.4%) and Instagram (37.5%). The research data shows that the use of social media in Latvia continues to grow, and the platforms are becoming increasingly important for both entertainment, information gathering and brand communication.<\/span><\/p>\n<p>In Latvia, 93.91% of the population uses the Internet, and 75.61% of the population uses the Internet. <a href=\"https:\/\/sistering.lv\/en\/social-media-management\/\">social media<\/a>Here are the current statistics on the platforms:<\/p>\n<h2><span style=\"font-weight: 400;\">YouTube \u2013 No. 1 platform in Latvia<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach: ~1.41 million (75.6%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Women\/men: 52.9% \/ 47.1%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change: -3.4% compared to the previous year<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3012\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/5_youtube_lietotaju_skaits_latvija-1-300x169.png\" alt=\"The most popular social networks in Latvia - youtube\" width=\"423\" height=\"238\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/5_youtube_lietotaju_skaits_latvija-1-300x169.png 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/5_youtube_lietotaju_skaits_latvija-1-1024x576.png 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/5_youtube_lietotaju_skaits_latvija-1-768x432.png 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/5_youtube_lietotaju_skaits_latvija-1-18x10.png 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/5_youtube_lietotaju_skaits_latvija-1.png 1454w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Facebook<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach: ~897 thousand (48.1%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Women\/men: 56.3% \/ 43.7%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change: +8.7%<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3011\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/6_faceb-ook_lietotaju_skaits_latvija-1-300x170.png\" alt=\"The most popular social media in Latvia is Facebook.\" width=\"424\" height=\"240\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/6_faceb-ook_lietotaju_skaits_latvija-1-300x170.png 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/6_faceb-ook_lietotaju_skaits_latvija-1-1024x581.png 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/6_faceb-ook_lietotaju_skaits_latvija-1-768x436.png 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/6_faceb-ook_lietotaju_skaits_latvija-1-18x10.png 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/6_faceb-ook_lietotaju_skaits_latvija-1.png 1449w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">TikTok<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach: ~791 thousand (42.4%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Women\/men: 54.3% \/ 45.7%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change: +6.6%<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3014\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/7_tiktok_litotaju_skaits_latvija-1-300x171.png\" alt=\"How many people use TikTok in Latvia?\" width=\"426\" height=\"243\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/7_tiktok_litotaju_skaits_latvija-1-300x171.png 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/7_tiktok_litotaju_skaits_latvija-1-1024x584.png 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/7_tiktok_litotaju_skaits_latvija-1-768x438.png 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/7_tiktok_litotaju_skaits_latvija-1-18x10.png 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/7_tiktok_litotaju_skaits_latvija-1.png 1448w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Instagram<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach: ~699 thousand (37.5%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Women\/Men: 58.4% \/ 41.6%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change: +13.1%<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3013\" src=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/8_instagram_lietotaju_skaits_latvija-1-300x169.png\" alt=\"How many people in Latvia use Instagram?\" width=\"424\" height=\"239\" title=\"\" srcset=\"https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/8_instagram_lietotaju_skaits_latvija-1-300x169.png 300w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/8_instagram_lietotaju_skaits_latvija-1-1024x576.png 1024w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/8_instagram_lietotaju_skaits_latvija-1-768x432.png 768w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/8_instagram_lietotaju_skaits_latvija-1-18x10.png 18w, https:\/\/sistering.lv\/wp-content\/uploads\/2025\/07\/8_instagram_lietotaju_skaits_latvija-1.png 1450w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Data-driven marketing strategy = smarter business<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The more accurately you understand your audience and their digital habits, the more effectively you can create content, ads, and offers. It is essential for businesses to keep up with social media statistics and trends so as not to miss the opportunity to be visible and relevant.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Stay on the pulse and let data become your ally in strategy.<\/span><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Gudra m\u0101rketinga strat\u0113\u0123ija, balstoties uz lietot\u0101ju paradumiem Popul\u0101r\u0101ko soci\u0101lo mediju Latvij\u0101 2026. gada apkopojums dr\u012bzum\u0101! \ud83d\ude80 Popul\u0101r\u0101kie soci\u0101lie mediji Latvij\u0101 main\u0101s l\u012bdz ar lietot\u0101ju paradumiem un digit\u0101l\u0101s vides att\u012bst\u012bbu. Lai uz\u0146\u0113mumi veiksm\u012bgi sasniegtu savu auditoriju, svar\u012bgi izprast, k\u0101 notiek soci\u0101lo t\u012bklu izmanto\u0161ana Latvij\u0101 un ko lietot\u0101ji mekl\u0113 \u0161aj\u0101s platform\u0101s. Saska\u0146\u0101 ar \u201cDatareportal\u201d 2025. gada datiem, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-3003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloga-raksts"],"acf":[],"_links":{"self":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/comments?post=3003"}],"version-history":[{"count":14,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3003\/revisions"}],"predecessor-version":[{"id":3203,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/posts\/3003\/revisions\/3203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media\/3018"}],"wp:attachment":[{"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/media?parent=3003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/categories?post=3003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sistering.lv\/en\/wp-json\/wp\/v2\/tags?post=3003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}