6 common myths in marketing and sales
MORE FOLLOWERS = MORE SALES
Illusion: If a company has 10K followers on Instagram, that means it has 10K potential customers.
Truth: Not all followers are necessarily the right audience. It's better to have fewer active and interested people than 10K followers who will never buy anything.
Who is working? Focus on engagement – comments, “save” and private messages are often more valuable than a large number of followers.
Only professionally created content attracts attention
Illusion: I can't create content because I don't have the hardware and experience.
Truth: Today, people trust authentic content more than overly polished content. Even the world's biggest brands are starting to use informal, "home-made" videos because they seem more authentic.
Who is working? Test simple videos, stories and spontaneous content, behind the scenes, without being afraid of naturalness.
To sell, you only need information.
Illusion: The more detailed information provided, the greater sales results will be achieved.
Truth: People don't just buy products based on facts. They buy emotions, stories, and trust. Decisions are made not only rationally, but also emotionally.
Who is working? Storytelling + “social proof” (testimonials, examples, user-generated content).
EFFECTIVE MARKETING REQUIRES A LARGE BUDGET
Illusion: Only companies with large advertising budgets can achieve good sales results.
Truth: Sales are not only dependent on budget, but also on the right understanding of content and target audience. Large sums of money cannot replace creativity, data analysis and smart resource allocation.
Who is working? Use free and low-cost tools like social media organic reach, email marketing, and SEO.
A company should be on every social media platform
Ideas: The more platforms you are on, the more customers you will reach.
Truth: If you are everywhere but don't have quality content, you will only waste time and resources. Different platforms attract different audiences and require different types of content.
Who is working? Choose platforms that have your target audience and focus on quality and consistent content. Focus on where there is real return.
Social media is only for a young audience
Ideas: Only young people actively use social media. If your target audience is 40+, then social media is not suitable.
Truth: Facebook is one of the most popular channels in the 35+ age group, and even TikTok is attracting more and more users over the age of 30.
Who is working? Find out where your audience is and tailor your content to their interests. Use storytelling and interactive discussions to build trust and engagement.
Think bigger, act smarter!
Sales is not just about prices, advertising is not just about words, and marketing is not just about data.
It's about building relationships and trust.
