TRUTH OR LIE?
6 Common Myths in Marketing and Sales MORE FOLLOWERS = MORE SALES Illusion: If a company has 10K followers on Instagram, it means it has 10K potential customers. Truth: Not all followers are necessarily the right audience. It’s better to have fewer active and interested people than 10K followers who will never buy anything. What works? Focus on engagement – […]
Comparative advertising and its fragile boundaries
Examples and regulations in Latvia What is comparative advertising? A company compares its offer with that of its competitors in order to highlight its advantages, with the aim of convincing consumers that the advertiser's product is better or more profitable. One of the most prominent examples in Latvia was in 2010, when green and yellow men took over television advertising. How did it end? The CRPC demanded that the advertising be stopped, because in some […]
