Techniques, inspiration, examples
Follow the latest news and be at the center of the conversation
In the world of marketing news, speed and wit are invaluable assets.
Keeping up with current events means not only being informed, but also being ready to take action – creating content that connects the brand with people in the right way and at the right time.
When a brand appears amidst public discussions, it reveals liveliness, wit, and the ability to be relevant.
However, there is a fine line – to be quick and relevant, but not overdo it and always keep in mind whether it is in line with the brand's tone of voice and values.
FRESHEST
Stream and Golden Globe
Director Gints Zilbaložs' film "The Stream" receives the "Golden Globe" for best animated film.
ONE OF THE LOUDIEST
Chuhna
In 2022, Olga, the wife of former basketball player Kaspars Kambala, called Dobele a "slut" while appearing on the podcast "ZiliRozā".
SISTERING FAVORITE
Michelin star
Max Cekot Kitchen was the first restaurant in Latvia to receive one MICHELIN star.
SUPPORT FOR YOURSELVES
Don in the Eurovision final
Don's stage attire inspired brands to create creative campaigns that supported the artist and highlighted their services.
EXAMPLES IN THE WORLD
Squid Game
When the Netflix series “Squid Game” became a global sensation, brands from all over the world rushed to respond.
BEFORE JUMPING WITH OTHERS
Remember 3 principles
Speed – being ready to respond to an event the moment it becomes relevant.
Relevance – making sure the response is consistent with the brand’s values and “voice.”
Creativity – think out of the box to create content that stands out and surprises.
There are things you don't joke about - an unfortunate example was brands using the COVID-19 pandemic in their marketing, which was perceived as sloppy and disrespectful to those who suffered from the pandemic.
RESPOND SMARTLY AND TASTYLY
Follow current events, respond creatively and in a timely manner, but always remember – successful communication is one that not only attracts attention, but also corresponds to the essence and values of the brand.
STAY ON THE PULSE
